Marketing Manager at Fairmont Hotels & Resorts

Job Description

Purpose of the job  

• A dynamic, creative and strategic thinker who will be responsible for the developing, management and execution of a comprehensive marketing plan to support business growth.
• Drives the marketing strategy to ensure it is aligned with all marketing efforts
• This role requires someone who can effectively collaborate with various stakeholders and manage multiple projects simultaneously.
• Special focus for this role is F&B marketing.

Levels of accountability:

• Reports directly to the Director of Sales and Marketing
• Collaborating with the Sales and Marketing Team, external Marketing Consultants, hotel executive team and hotel departments to ensure that the marketing strategy is aligned with all marketing efforts and that all collateral is aligned to promote the image of Cape Grace.

MAIN RESPONSIBILITES

Financial: Satisfied Shareholders:

• Assist in concept design and execution of marketing campaigns and evaluate ROI
• Assist in the daily management of the Marketing budget
• Assist in the management of contracts and relationships with agencies and suppliers.

Customer Service: Delighted Customers:

• Custodian of the brand
• Ensure campaigns are aligned to the target audiences
• Oversee the creation and distribution of high-quality and engaging content
• Ensure that all collateral is appealing to the target audiences and in line with the brand
• Innovative and inspiring new ideas are implemented to compliment the brand communication strategy
• Assist the digital team in planning, execution, and management of digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising.
• Oversee the creation and distribution of high-quality and engaging content
• Ensure that the Marketing Strategy is aligned to the overall strategy of the hotel and in line with company values and brand.

Processes: Effective Processes:

• Ensure efficient and effective marketing strategy with focus to achieve goals outlined by Fairmont.
• Strategic oversight on social media processes to streamline campaigns and interventions with support of SoMe agency
• Maintain stakeholder relationships both internally and externally.
• Strategic oversight of social media campaigns as agreed upon.
• Strategic oversight a visual content strategy that aligns with our marketing goals – analysis of data monthly
• Manage social media platforms and performance tools
• Manage the execution of monthly communications calendar for social media channels, such as Facebook, Instagram and LinkedIn as supplied by SoMe agency
• Measure effectiveness of all social media interventions
• Plan and schedule photoshoots, video shoots, and locations.
• Manage the capture of high-quality photos and videos that highlight our product, brand and services
• Submit monthly marketing presentations
• Assist in formulation and creation of promotions to drive revenue in the various revenue centers such as Rooms, F&B and the Spa
• Work with design team to create promotional collateral as per the brand standard
• Collaborate with the design team to conceptualize, design, and produce visually appealing and informative collateral.
• Ensure all collateral materials adhere to the brand guidelines
• Plan, create, and manage a range of hotel collateral materials, including brochures, pamphlets, signage, menus, and promotional materials.
• Assist in commercial audits

Public Relations:

• Work with corporate PR to develop and execute initiatives
• Request press kits, releases editors’ advisories as required
• Advise on marketing and advertising copy and provide editing for brand consistency
• Develop and build positive relationships with local & international media and industry partners in key markets
• Maintain an up-to-date photo and video library, including a photographic record of all media and special events
• Conduct individual and media familiarization trips and regional media outreach/entertaining as needed – including content creators & influencers
• Conduct research to identify relevant influencers and thought leaders in our industry
• Initiate contact with influencers through personalized outreach, fostering relationships.
• Manage all content creators and influencers
• Submit monthly media measurements reports for owner & management review

Other:

• Research and identify a variety of gifts that align with our company culture and values, as well as the preferences and interests of the sales team.
• Coordinate with vendors, suppliers, and gift providers to secure the best options
• Promote and market events through various channels to attract attendees.

Administrative:

• Monitoring of expenses
• Following the accounting process with regards to purchase orders, invoice and barters
• Conduct media and other site inspections and hosting as required

Learning and Growth: Motivated and Prepared Workforce:

• Takes responsibility for own learning and Development
• Innovation & Improvement
• Use experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needs be.
• Ability to give and receive feedback.

General Knowledge and Responsibilities:

• Has a thorough knowledge of the hotels and services provided to the guest
• Maintains a high standard of service, appearance and social skills according to the company policy
• Works in harmony with all departments and employees, is willing to assist others when and if required.
• Attends all training and workshops as and when required
• Is familiar with all policies and procedures, house rules, fire, security and emergency procedures as well as all checklists pertaining to the position
• Ensuring Brand Standards are maintained.
• Performs any reasonable duties as instructed by immediate supervisor.

Skills, education and qualification requirements:  

• A Marketing Diploma/Degree with digital marketing specialization
• Brand management
• Experience in hotel environment preferred but not essential (4+ years experience)
• Excellent written and verbal communication with people on all levels
• Proficient in all relevant computer programmes in the MS Office Suite
• Proficient in social media tools
• Developing and nurturing interpersonal relationships (with all relevant stakeholders)
• Leadership with teamwork
• Passion for Hospitality and Travel
• Excellent organizational and planning skills
• Creative, Innovative and Forward thinking
• Self-Motivated with specialization
• Have the ability to work under pressure