Jupidex: Events Coordinator at Plennegy Group

RESPONSIBILITIES:

Strategic Marketing & Branding:

• Execute the company's brand strategy, ensuring brand consistency across all touchpoints.
• Translate business objectives into effective marketing campaigns that increase market share and customer retention.
• Coordinate marketing plans, product launches, advertising campaigns, and brand awareness initiatives.

Customer Testimonial Coordination:

• Identify and approach suitable customers, clients, or stakeholders for testimonials following events or product/service engagements.
• Coordinate interviews (written, video, or live presentations) with selected customers.
• Liaise with marketing to develop structured testimonial briefs and key messaging frameworks.
• Obtain necessary permissions and release forms.
• Ensure testimonial content aligns with brand positioning and compliance standards.
• Manage testimonial scheduling for use in marketing campaigns, events, product launches, and digital platforms.
• Maintain a database of approved testimonials for future reference and deployment.

Event & Promotion Coordination:

• Coordinate demonstration plans and assist with executing customer demonstrations.
• Plan and manage the company’s presence at trade shows, field days, dealer meetings, and training workshops.
• Coordinate logistics, promotional material, branding collateral, and post-event lead generation follow-ups.
• Support the planning, coordination, and execution of trade shows, promotions, and product events.
• Track and evaluate the impact of marketing campaigns and events.

Stakeholder & Vendor Management:

• Serve as primary point of contact for vendors and suppliers.
• Build and maintain strong supplier relationships.
• Coordinate with internal departments to ensure alignment.
• Manage guest lists, RSVPs, and communication.

Administration & Budgeting:

• Maintain a marketing calendar with deadlines, event dates, content schedules, and campaign timelines.
• Monitor and report on the marketing budget, ensuring efficient use of resources and ROI tracking.
• Maintain accurate records of product materials, promotional inventory, and campaign reports.
• Use platforms such as CRM for data input and activity tracking.

REQUIREMENTS:

Qualification:

• Post-Matric Certificate/Diploma in agriculture/business/marketing or a related field (essential)
• Degree in agriculture/business/marketing or a related field (preferential)

Legal:

• Valid Driver’s License and Passport.

Experience:

• 3 - 5 years experience in a marketing role (essential)
• High level of agricultural product application knowledge - 3-5 years’ experience (essential)