Account Manager (Digital Marketing) (Remote, EST US Work Hours) at Datafin Recruitment

ENVIRONMENT:

• YOUR strong understanding of Digital Marketing & proven ability to manage multiple accounts, projects and deadlines is wanted by an innovative Digital Marketing Agency to fill the role of its next Account Manager.
• You will be expected to ensure clients remain happy and engaged, manage their accounts efficiently and that opportunities for expanding their marketing initiatives are identified and pursued.
• You will also serve as the main point of contact between clients and internal teams, ensuring seamless communication and successful execution of marketing strategies.
• The ideal candidate will require at least 2+ years’ work experience in Account Management within a Digital Marketing agency or similar environment with a solid understanding of Digital Marketing services, including SEO, PPC, Meta Ads, Social Media, and other online advertising platforms.
• You must possess the strong ability to build and maintain client relationships, create and present reports that demonstrate campaign performance, key insights, and areas for improvement & have experience upselling and cross-selling Digital Marketing services to maximize client value and revenue growth.

DUTIES:

Client Account Management -

• Serve as the primary point of contact for clients, providing ongoing support, guidance, and updates on their marketing initiatives.
• Build strong relationships with clients to understand their needs, challenges, and objectives.
• Oversee the management of client accounts, ensuring all deliverables are completed on time and to the highest standards.

Project Coordination & Deliverables -

• Coordinate with internal teams to ensure the seamless execution of Digital Marketing strategies, campaigns, and deliverables.
• Monitor project progress, track key milestones, and resolve any issues that may impact timelines or client satisfaction.
• Ensure that the agency’s service delivery meets or exceeds client expectations in terms of quality and effectiveness.

Growth & Upselling -

• Identify opportunities to expand the client’s account by introducing new services and Digital Marketing solutions.
• Develop and execute upselling and cross-selling strategies to increase client investment and enhance account profitability.
• Present data-driven recommendations to clients that align with their goals and drive measurable business growth.

Performance Analysis & Reporting –

• Regularly analyse campaign performance metrics to identify trends, opportunities, and areas for improvement.
• Create detailed reports that outline the impact of marketing strategies and provide actionable insights to clients.
• Communicate performance results clearly and effectively, focusing on how they align with the client’s business objectives.

REQUIREMENTS:

• Minimum of 2+ years of experience in Account Management within a Digital Marketing agency or similar environment.
• Strong understanding of Digital Marketing services, including SEO, PPC, Meta Ads, Social Media, and other online advertising platforms.
• Proven ability to manage multiple accounts, projects, and deadlines while maintaining a high level of client satisfaction.
• Detail-oriented self-starter who is able to manage a book of business independently.
• Excellent communication, presentation, and negotiation skills.
• Data-driven mindset with the ability to translate performance metrics into actionable client insights.
• High-speed internet and a reliable computer are mandatory.