eCommerce Campaigns & Content Co-ordinator at Core Group

Job Description

• We are looking for a creative yet commercially driven Campaigns & Content Co-ordinator to join our eCommerce team.
• Reporting into the Conversion Manager, you will be responsible for planning, briefing, and delivering campaigns and content that drive traffic into on-site conversions.
• As we expand into new markets, you will play a pivotal role in shaping how we communicate with new audiences and translate campaign activity into measurable revenue growth.

Key Responsibilities

• Plan and manage the campaigns calendar across all active markets, ensuring activity is strategically aligned with trading priorities and seasonal peaks.
• Write and deliver clear, comprehensive creative briefs that enable the content, design, and trading teams to execute campaign activity to a high standard for web and app where necessary.
• Own the end-to-end delivery of on-platform campaigns, from initial concept through to live execution and post-campaign analysis.
• Develop and oversee content strategies that drive qualified traffic to the site and support conversion across key landing pages and product areas.
• Monitor and report on campaign performance metrics including traffic, conversion rate, revenue contribution, and engagement, providing regular insights to the Conversion Manager.
• Lead the localisation and launch of campaigns for new country markets, ensuring content is culturally relevant and optimised for each audience.
• Manage relationships with internal stakeholders and external agencies or suppliers where relevant, ensuring timely delivery of all campaign assets.
• Set up and manage promotion codes across relevant platforms, ensuring accurate configuration, timely activation, and clear internal communication of promotional mechanics.
• Produce regular promotional reporting, analysing the performance of discount and campaign codes against traffic, conversion, and revenue targets.
• Identify opportunities to test and optimise campaign content, using data and A/B testing to continuously improve performance.

Key Performance Areas

• On-time campaign brief delivery and launch calendar adherence
• Traffic driven by campaign activity, measured by sessions and channel contribution
• Campaign conversion rate and revenue attribution
• Content engagement metrics including bounce rate, time on page, and scroll depth
• Project management and stakeholder satisfaction scores
• New market campaign launches and performance against local KPI targets

Skills & Experience Required

• 2+ years of experience in an eCommerce campaigns, content, or digital marketing role
• Proven track record of planning and delivering campaigns that drive measurable commercial results
• Strong copywriting and briefing skills, with an ability to communicate ideas clearly and concisely
• Good understanding of conversion optimisation principles and on-site content strategy
• Experience using analytics tools (e.g. Google Analytics, or equivalent) to track and report on performance
• Highly organised with strong project management skills and the ability to manage multiple campaigns simultaneously
• A collaborative team player with excellent stakeholder management skills

Desirable

• Experience managing campaigns across multiple international markets
• Familiarity with A/B testing tools and CRO methodologies
• Exposure to email marketing, paid media, or CRM campaign delivery
• Portuguese language skills (spoken and/or written) are not required but would be a distinct advantage given our market expansion plans