Retail Enviornment Manager at Kellogg Company

Job description

Job Summary

We are always interested in hearing from talented candidates. Are you looking to use your creativity and innovation to play a key role in advancing our marketing leading brands? Grow with us as your goals will be achieved in an environment that cares about career development. The passion and dedication our people put into our company is one of the things that makes Kellogg Company great. Enrich yourself as you work for a company that delights the world through foods and brands that matter.

WHAT WILL I BE DOING?

In your role of RE Manager you will be responsible for the following:

• Develop retail environment classification after validation with Consumer Insights and Customer Marketing
• Management of research programs and developing shopper and channel insights
• Apply shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion, placement and POP Media by retail environment.
• Develop channel and account-specific strategies and in-store programs which deliver the brand and channel budget
• Coordinate planning and execution of channel and account activities and timely communication of plans to relevant stakeholders
• Track performance in retail environments and channel wise P&L
• Track, review and modify channel and account plans to ensure Kellogg is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines.
• Contribute and deliver as required to projects and initiatives
• Development, tracking and activation of ‘perfect store’ standards by RE. Creation of relevant POS and visibility aids to engage / surprise the shopper, trigger impulse
• Develop and track execution metrics for a merchandising organization which will maintain recommended planogram, shelf hygiene, category dressing and Kellogg assets installed
• Ensure trade competitiveness by category in every RE. Create channel programs for engagement and impact.
• Own the activity calendar and matrix with brand teams for shopper promotions/ delighters.

As well as a hunger to learn, to succeed in this position and to be considered for this position you must be able to meet the following requirements:

Required Competencies

Skills required for a RE Manager

• Experience of trade initiatives to include promotions, new products and pricing
• Strong understanding of business drivers and how to apply the same
• Sound judgment
• Strong financial acumen
• Ability to effectively network and ensure alignment with key stakeholders.
• Ability to develop and execute commercial strategy
• Ability to reduce complexity, via an analytical, disciplined, collaborative approach

Key Performance Indicators

• Channel strategy development and overall channel management to exploit incremental sales growth and opportunities in existing, emerging and new retail environments.
• Developing and managing research programs for each RE
• Developing shopper and channel profiles and & finalizing the POB solution based on these insights
• Conducting pre and post analyses of promotions, adjusting business plans based on results to drive improved return on investment in all trade spends