Digital Marketing Manager at Creative Consulting & Development Works

Job description

• Are you committed to social change and making a difference?
• Do you love travel and promoting new travel/work destinations?
• Do you have strong communications, PR, marketing and social media skills and a desire to work with purpose?

If so, we want to hear from you!

Responsibilities:

• Proactively identify new marketing and communications opportunities and devise strategies to ensure strong brand identity
• Profile key projects and showcase best practice
• Update and drive Implementation of the CC&DW and if I could… communications strategies
• Implement and co-ordinate the day to day media, marketing and communications needs
• Draft case studies, narratives and articles and build relationships with travel bloggers and journalists
• Produce content and co-ordinate all key communication and marketing channels for CC&DW and if I could… including websites, blogs, newsletters and social media channels with associated SEO monitoring and analytics
• Support to CC&DW and if I could… on design and production of marketing materials
• Collaborate with CC&DW and if I could… teams on new ideas, campaigns and tools and focused marketing strategies
• Ensure that our if I could… destinations (currently New Delhi and Cape Town, but with expansion plans) are optimally marketed
• Liaise with various stakeholders, international universities and partners to market the if I could… programme more extensively and reach out to new audiences
• Contribute to the planning and launching of new destinations for if I could… and attend youth travel conferences and exhibitions
• Contribute to the sales and negotiation process to secure interns through the internship pipeline
• Contribute strategically and creatively to business growth and development

Qualifications:

• Relevant post graduate degree in Marketing, Media, PR, Journalism or Communications, or similar
• Minimum of 5 years’ experience in this field, especially digital marketing
• Experience with producing content, writing and editing especially for digital platforms (with some report editing)
• Experience with media strategy, planning, liaison and production
• Experience with photo editing, video editing and graphic design
• Experience (or understanding) of working in the development sector, study abroad/volunteer/international education programmes/youth travel market would be an advantage

Technical Skills:

• Firm grasp of available tools and platforms in the social media space
• Excellent writing and editing skills
• Tech savvy, strong digital skills and good SEO monitoring and Google Analytics skills
• Design creativity and ability, with proficiency in Adobe InDesign and/or Photoshop
• Proficiency in Final Cut, Powtoon or other video editing platform would be advantageous
• Experienced in WordPress (HTML and CSS would be an advantage)

Values and Attitudes:

• Enthusiasm and commitment to socio-economic development
• Skilled, highly motivated, dynamic self-starter
• Lover of travel, new destinations and a global thinker
• Creative at heart and a keen story-teller
• Strong organisational skills, detail-oriented, ability to prioritise, multi-task, meet deadlines and work efficiently in a fast-paced team environment
• Excellent communicator with the ability to build relationships, negotiate and network on all levels
• Strong drive and desire to build our brands with energy and creativity

This is a full-time, Cape Town- based position. Applicants must be South African citizens (or have a valid work-permit). Salary is market related, commensurate with experience, with bonus package. Only short-listed candidates will be contacted and invited for an interview.

Application deadline: 19 June 2017