Senior Marketing Manager at payd (a division of Clickatell)

Job description

Purpose:

We are seeking for a Senior Marketing Manager to join our A-player team focused on disrupting a $50B+ market. This role is deemed essential to our growth and focused on acquisition and retention efforts, and will help grow our global footprint within prepaid & subscription services and payments acceptance.

Key responsibility areas:

• Establish a platform for marketing within Payd:
• Manage and provide leadership to a small team of marketing professionals across, social media, web, design, UX and enterprise/consumer marketing.
• Provide strong marketing and people management leadership to our team, setting KPO’s, measuring marketing performance, setting priorities and managing against targets.
• Develop strong working relationships with clients, business & project leads, IT, data owners, and process SMEs; assess end user behaviors and areas of marketing improvement.
• Lead international and local GTM plans in conjunction with partners, internal stakeholders and present these plans for executive approval.
• Socialize and explain our brand values and be the brand leader within and external to Payd.
• Ensure that all stakeholders are up to date in terms of activities and marketing agendas.
• Compliment and drive the retention regime already started within payd and improve on knowledge and user insights.
• Develop marketing strategies on both enterprise and consumer platforms with the objective to reach Payd’s aggressive user acquisition, retention and user activity targets.
• Analyze data and continuously improve using data driven insights.
• Take learnings, institutionalize them and help drive business requirements to ensure that marketing insights, learnings and requirements are incorporated into products with a view to achieve targets
• Own the User Experience and deployment across all our channels (USSD, Mobile Application and website etc.) and ensure a cohesive and consistent experience for our user base.
• Take responsibility for key marketing operational tasks for day to day execution

Acquisition Marketing:

• Oversee acquisition strategy in both consumer and enterprise segments and manage the schedule to execution.
• Set team and business objectives and targets in conjunction with executive and cross functional expectations.
• Provide business requirements; deliver product demos of payd services and capabilities to enterprise clients; support enterprise clients in their acquisition campaigns based on an “industry best practices” basis.
• Guide and lead the enterprise clients with a best of breed approach to end user marketing to ensure that the clients are performing as expected.
• Work with internal product manager and team to support consumer expansion into several markets, leveraging lessons learned in the enterprise segment and standardize our global go to market plan.
• Create marketing playbook for rapid scale based on business intelligence and general social and geographical insights.
• Work across several channels such as direct, indirect and social media channels to achieve objectives target objectives.

Retention Marketing:

• Oversee retention strategy in both consumer and enterprise segments and manage the schedule to execution.
• Payd has developed a retention program which helps manage churn and improves retention., Enhance the program and provide recommendations, segmentation suggestions and other observational data on a scheduled and ad-hoc basis, as required by the leadership.
• Oversee and manage the retention schedule and ensure that campaigns are launched, tracked and reported against each week.
• Articulate and own the retention message throughout the business.

Brand & Communications:

• Support the CEO and EVP in finalizing a strong brand story, communications schedule and guiding principles.
• This includes interacting with Public Relations organizations, media outlets, and internal stakeholders to complete visual aids and graphics to enhance on the brand story, externally and internally.
• Define brand and product tone and messaging, messaging frequency and messaging channels.

General:

• Work closely with Product & Product Marketing colleagues in relation to pricing, packaging, promotion and positioning of products.
• Work collaboratively with the business analysts and product development teams to ensure successful Go to market execution and launch, as well as capturing marketing requirements in product & business requirements.
• Represent Payd’s brand within various forums and stakeholder levels (incl. customer executives, decision makers and influencers and internal in payd).
• Protect the priority of end user and payd success. Play a major role in negotiating enterprise clients marketing plans and drive the execution of consumer marketing strategies based on empirical insights.

In this role you will be expected to:

• Manage against the current acquisition targets and retention rates.
• Optimize the use of marketing channels to ensure the best cost -> acquisition ratio.
• Provide enterprise clients with suggested GTM plans based on industry and historical insights.
• Help sales reach their new client targets by participating in and providing presentation collateral and managing enterprise industry events and presence
• Help open new markets for Payd as our brand ambassador and GTM expert.

Experience and education:

• A minimum of 7 years enterprise marketing management & Financial Services experience in a technology environment and a BA in marketing or business related and MBA is an added advantage.
• Must have a proven track record of transactional banking and end user growth experience.
• Experience in the banking/mobile/telecoms sector is preferred.
• A demonstrated ability to successfully manage complex product launches and lifecycle to success.
• Have displayed the ability to create client cross functional relationships which transcends transactional business.

Personal Characteristics:

• Be a strong people manager and leader who can help set vision and marketing strategy and effectively manage day to day tasks to delivery.
• Be aggressive and passionate about customer and company success.
• Be curious, creative, courageous and a champion of the company and our customers.
• Have problem solving skills, logical thinking and analytical abilities.
• Display foresight, be systematic and provide orderly planning and have attention to detail.
• Have solid negotiating skills both internally and externally.
• Have the ability to both act tactically and strategically.

Reporting to:

Executive Vice President (EVP) of Product, Marketing & Sales