Marketing Manager at MultiChoice

Job description

POSITION

PURPOSE OF THIS ROLE

To implement and manage the marketing strategy for the African business under the specific scope of control for the role to ensure the market and sales business objectives are achieved.

KEY ACCOUNTABILITIES, MEASURES & CONTACTS

The key accountabilities, interfaces and measures of this role are further elaborated below:

Key Accountabilities

• Own, develop and execute creative, multi-channel, integrated marketing campaigns from start to finish by applying your creativity and business acumen to day-to-day marketing requirements:
• Briefing, presenting, reporting, project management and campaign execution
• Be part of a team developing, defining and refining the brand’s positioning and tone across Africa .
• Analyse market data and research insights to identify growth opportunities for the brand and improve the effectiveness of our communications.
• Evaluate and analyse the success of campaigns to understand and champion their impact internally.
• Document (Guardbook) everything. Share across regions as a way of sharing insights and across the continent.
• Monitor Marketing Expenditure and Additional budget requirements
• Ensure Corporate Identity and brand guidelines are adhered to by in-country marketing managers and all communication partners
• Planned media strategy, planning & measurement country specific marketing buying and advertising plans
• Assist with planning of in–country events (In accordance with country strategy)
• Support Sales and Churn Management Functions
• Co-ordinate point of sale and promotional items
• Compile Monthly reports to GM Marketing
• Conduct post campaign analysis after each campaign
• Build and maintain good working relationships with Sales and Marketing staff in each country, other support functions, country GM’s and RD’s
• Extensive travel into Africa

Key Measures/KPIs

• The percentage of subscriber growth achieved (Acquired and Retained)
• Return on Investment - Ensure a substantial return on investment for the marketing campaigns which will be running.
• Incremental Sales - The increase in sales revenue as a result of marketing campaigns.
• Purchase Funnel - The rate at which visitors to stores or the website are converted into customers buying into the brand and/or products and the rate at which current customers buy into and upgrade with new products.

QUALIFICATIONS & EXPERIENCE

The incumbent is required to have the following qualifications and experience level:

• Bachelor’s degree in Marketing or other relevant field.
• 5 years of relevant experience in a Marketing role (on the client side)
• A natural love for brands and great advertising
• A need to measure efficacy
• Creativity - An ability to make work that resonates with each individual country
• Hustle – we are a super lean team you must be prepared to roll your sleeves up

SKILLS & ABILITIES

The incumbent should have demonstrated the following competencies:

• Deep digital marketing understanding a must.
• Experience of marketing across the continent is an advantage.
• Demonstrate an extensive understanding of local markets nuances and cultural diversity.
• Adopt a holistic approach and negotiate between various departments to develop a single marketing strategy campaign.
• Conceptualise innovative campaign ideas to further grow the organisation’s brands.
• Good understanding of digital marketing technology.
• In-depth understanding of marketing techniques.
• Relevant industry experience a plus
• Ability to translate intangible concepts into appropriate communication messages.

BEHAVIOURAL COMPETENCIES

The incumbent is required to have the following behavioural competencies:

• Strategic and Business Acumen
• Aligns the direction and performance of the department with the organisations operational and strategic direction. Understands situations /problems and can identify relationships between multiple variables and make use of inductive and conceptual reasoning to generate strategies based on previous experience.
• Interpersonal Competence
• Builds and sustains a network of working relationships based on acceptance, cooperation and mutual respect. Initiate and participate in activities to strengthen working relationships and may effectively resolve arising confrontations.
• Impact and Influence
• Through careful preparation may persuade and influence others to agree with and support ones agenda.
• Initiative and Drive
• Acts goal-orientated and independently without receiving constant supervision. Understands when to involve others in a decision and demonstrates stamina in difficult situations. Identifies problems, obstacles and opportunities and can proactively take action.
• Emits motivation and confers enthusiasm to others.

FUNCTIONAL COMPETENCIES

The incumbent is required to have the following functional competencies:

• Marketing Strategy
• Ability to develop and guide implementation of a Marketing Strategy.
• In-Depth Marketing Management Skills
• Demonstrates strong project management skills to ensure all marketing campaigns and initiatives are designed, developed and launched within the given time-frame.
• Market Segment Expertise
• Knowledge of the market segment in which the brand operates.
• Market Research Analysis Skills and Forecasting
• Knowledge and ability to collect and analyse data using a combination of primary and secondary research tools and to extrapolate useful insights.

PERSONALITY ATTRIBUTES

The incumbent is required to demonstrate the following personality attributes:

• Enjoys being creative and can think of new solutions.
• Inclined to critically evaluates information and looks for potential limitations.
• Prefers to adopt a long-term perspective and is more likely to take a strategic perspective.
• A strong preference to work with others in a collaborative manner.