Paid Media Manager at MultiChoice

Job description

It’s an exciting time to work at DStv Digital Media. Digital Marketing is becoming a focus area for the business as we seek to increase digital customer acquisition and usage of our Video On Demand services.

We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns.

You will be in charge of all external, online acquisition marketing, managing

the strategy, execution, and optimization across channels.

Why should you work with us?

MultiChoice is the leading Video Entertainment business on the continent, and DStv Digital Media is responsible for much of the innovation within the digital broadcast environment. This makes for an exhilarating environment with unlimited potential for growth.

The role:

• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for our content to
• distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Requirements:

• BA/BS or equivalent working experience.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.