Commercial Finance Manager at British American Tobacco

Job description

PURPOSE STATEMENT

• The provision of high quality financial advice and management information to the Brand Marketing Team in order to facilitate decision making that enables the delivery and achievement of the Marketing (Brand and Trade) strategy and business objectives. Financial Leadership will be provided through -
• The provision of high quality financial advice and management information to facilitate decision making that enables the delivery and achievement of the Marketing strategy (Brand and Trade) and business objectives.
• Translates strategies into plans and budgets, providing commercial insights relating to future performance.
• Manages and coordinates the provision of structured and insightful analysis of financial and non-financial data in order to influence and enable strategic financial decisions.
• Supports the Brand Management Team and Commercial Finance Controller in providing input to marketing strategy development.
• Assists in ensuring key controls are in place within the Marketing environment.
• Manages projects and provides business support within the relevant Marketing environment.

PRINCIPAL ACCOUNTABILITIES

• Assist in the design and implementation of the information systems needed to support relevant marketing management category.
• Assists with the development and implementation of systems and processes for the management and control of marketing expenditure.
• Undertakes pre and post implementation reviews of all major projects, to ascertain whether expected benefits can be/were achieved and establish, and disseminate any lessons learnt / ways of improving project management.
• Drives the education and Increase the level of financial/commercial awareness within the Brand Marketing, Trade Marketing and Distribution function, in particular the financial implications of marketing decisions.
• Assists in the preparation of the Brand Marketing budget/plan and to provide accurate and timely information to help marketing management monitor ongoing performance.
• Supports Brand Marketing, Trade Marketing and Distribution management with the development and implementation of practical procedures that ensure a high level of internal control exists both within the department and where appropriate within external parties working on our behalf e.g. suppliers, distributors and advertising agencies.
• Undertake analysis of key account customers as well as Owned Retail Outlets with regard to trading terms, Customer Account Profitability, Promotions profitability and Owned Retail profitability
• Provides accurate and timeous finanancial information and analysis for Owned Retail, Horeca, and Merchandising. Includes working with relevant management to improve and streamline processes within each area.
• Provide timeous and accurate finanancial information when determining wholesale service fees (where relevant).
• Provide timeous and accurate finanancial information when determining Owned Retail Staff Commissions
• Provide timeous and accurate finanancial information in respect of various projects within the relevant Brand Marketing area.
• Provide financial assistence to various brand launches as and when involved in brand launch evaluations for the relevant category.
• Provide financial assistence and analysis to
• The Pricing Committee
• Excise Committee
• Monitor and report Brand expenditure and exceptional costs monthly to ensure it does not exceed budget defined in operational Brand plan
• Monitor brand financial performance ongoing through monthly performance updates to Brand Manager, identify key challenges, provide key insights and opportunities and communicate recommendations accordingly
• Handle financial communications (for instance, but not limited to Pricing Comms) between Brand Marketing, Trade Marketing and Operations to ensure the cycle plan is effectively executed and Brand programmes are effectively implemented in the field force.
• Audit the team of Owned Retail Sales Staff and assistants across multiple locations, ensuring adherence to company standards around stock and cash management, as well as safeguarding company assets. Requires local travel
• Single Point of Contact for both Brand and Competitive Profit and Loss Statements (updated regularly as agreed with the Brand Manager) as well as the regular updates for the Category specific Business Cases
• Single Point of Contact for the day to day financial running of the Online Sales platform
• 3PL Management specific for the relevant Category (example but not limited to the management of 3rd Party eCommerce Fulfillment Partners that deliver to consumers ordering online)

Requirements

• Graduate or Post Graduate Degree in Finance or Marketing
• A minimum of 8 – 10 years’ experience in an global FMCG or similar dynamic operating environment
• Professional qualification (CA/ACCA/CIMA/CPA/MBA)
• Experience dealing with external stakeholders
• Thorough understanding and knowledge of relevant finance tools and systems, i.e. SAP/HFM/BI/BCP
• Broad experience in large global organisation with in depth knowledge in specific FMCG process areas
• Strong influencing, leadership and interpersonal skills
• Experience in strategic analysis & planning and execution, performance metrics, project evaluation and commercial acumen,
• Ability to simplify complex situations and synthesise, communicate and present complex information
• Insightful, comfortable with ambiguity and uncertainty, pro-active, collaborative and consultative
• Able to demonstrate a strong commercial approach, requiring constant questioning and challenging of conventional practices
• Pro-active, persuasive and creative, will be introducing new rules and changing standards of practice

Functional Knowledge & Skills

• Consumer and Customer engagement
• Brand, Trade and Supply Chain programme development
• Interest and awareness in product development
• New Business Development
• Promotions Strategy Development
• Managerial & Interpersonal Skills
  Developing and maintaining relationships with external Suppliers
  Negotiation and influencing skills