Marketing Manager at UnionPay International

Job description

Position Summary

• Responsible for development and execution of Brand & Marketing strategy for the branch.
• Coordinate with HQ and local markets to conceptualize and execute global, regional and local Marketing campaigns.
• Act as a consultant and support to local markets for Marketing-related initiatives to help them achieve business goals

Position Responsibilities

• Develop Brand & Marketing strategic framework to support the UP card business in the region, and define a suitable Marketing positioning in each local markets taking into account the unique needs of each market.
• Responsible for Brand & Marketing budget for the branch.
• Evaluate current processes and guidelines with a view to streamline, revamp them or implement new ones for seamless conception, coordination and execution of regional and local Marketing campaigns with HQ and local market teams.
• Act as a consultant to local markets to help conceptualize and roll out marketing campaigns on a timely basis to meet the business goals of the region.
• Identify preferred merchants and tie up offers for the UnionPay card base through partners or on one-to-one basis.
• Propose relevant and meaningful promotional card offers.
• Recommend and review marketing communication channels to help meet UnionPay objectives.
• Keep track of Marketing strategy and programs done by competitors.
• Update UnionPay partners on offers on a timely basis.
• Ensure that Marketing programs are executed within approved budget.
• Able to work in a multi-cultural environment.
• Able to do business travel.
• Any other duties as assigned.

Position Requirements

• Academic qualifications:
• Bachelor’s degree in related discipline

Experience:

Minimum 5 years relevant experience in Brand & Marketing, preferably in cards and/or payments industry, retail, mobile or FMCG industries

Skills:

• Good analytical skills
• Good negotiator skills
• Good communication and interpersonal skills
• Good understanding of payments technology
• Attention to details yet think strategically

Personal attributes:

• Self-driven
• High energy level
• Highly motivated
• Language capabilities:
• Strong written and spoken skills in English and Chinese (preferable)