Brand Manager at British American Tobacco

Job description

We build distinctive brands that excite our consumers and satisfy their needs in a highly complex and competitive retail environment. So our brand managers play a key role, by developing, communicating and implementing successful brand strategies and activities that excite and engage consumers.

This is an excellent opportunity to develop into a successful brand manager in a challenging marketplace. Show us you’ve got what it takes to succeed and you’ll find plenty of challenge, opportunity and the support you need to meet your full potential.

• You will
• Develop and execute an operational brand plan to meet brand objectives and customer requirements.
• Create strategies that align to overall brand portfolio and business strategies and focus on achieving brand objectives.
• Involve agencies in planning processes where appropriate.
• Ensure brand executives are trained and motivated to analyse and support the development and implementation of brand programmes.
• Propose goals and KPIs for brand programmes and track ongoing results.
• Manage budgets and help to develop sales forecasts for allocated brand/s.
• With a background in brand positioning and proposition development, you’ll have experience of leading the creation of effective brand marketing programmes and cross category marketing. You’ll also have knowledge of developing trade communication programmes.
• As a proven leader with the ability to motivate, coach and develop people, you’ll be used to co-ordinating large, diverse teams. Naturally, you’ll be an effective communicator and presenter with the presence to influence and negotiate effectively. With strong project management skills, you’ll also be a strategic thinker and a confident decision maker.
• Ideally, you’ll have a business or marketing degree with a sound foundation in commerce and quantitative analysis. Brand marketing experience (5 to 8 years) gained in an FMCG environment, together with any trade marketing or key account management experience, would be a plus.