Account Manager - Advertising (Marketplace Sponsored Product Ads) at takealot.com

Your responsibilities will include:

• Driving the adoption and usage of Takealot’s self-service advertising platform for Sponsored Advertising; by Marketplace sellers
• For self-service, analyse sales metrics and advertising data to identify trends and areas for improvement.
• Provide sellers with clear, data-driven insights and recommendations.
• Build media plans for top-tier spending sellers and identify opportunities for upselling additional services or advertising solutions.
• Coordinate the collection of assets needed for designers to create and execute campaigns.
• Manage the integration of all booked advertising campaigns into the marketing calendar, ensuring they are communicated to retail marketing managers and delivered effectively and on schedule.
• Supervise billing and payment processes to ensure accuracy and timeliness.
• Monitor campaign performance through tracking reports, share results with clients, and maintain a portfolio documenting campaign execution.
• Consistently meet and surpass advertising sales targets for the platform
• Assist in development of promotional material and content to encourage adoption of the platform by Marketplace Sellers
• Provide support to Marketplace Account Managers to encourage usage of the advertising platform by their Key Accounts and problem solve issues with these accounts
• Implement new seller acquisition strategies
• Collect feedback from sellers about the advertising platform and provide useful insights to further enhance the platform
• Collaborate with the CRM team to build case studies of the successful usage of the tools and develop material for sellers to drive adoption/retention/growth
• Contribute to the development and/or hosting of educational webinars to train users on performance metrics, insights, and how to drive greater results
• Escalate any operational platform issues to the technical teams to resolve

Qualification, Competencies & Experience:

• Bachelor's Degree or Advanced Diploma
• If the degree/diploma qualification requirement isn’t met, at least 5 years of account management experience/exposure (through projects or responsibilities) will be required
• 3 years experience in B2B software or advertising sales (account management)
• Digital Marketing, Advertising and Sales experience (must have)
• E-Commerce experience is advantageous but not required
• Demonstrated ability to consistently achieve sales targets
• Strong track record of internal and external relationship management