Ad Ops Specialist at Publicis Groupe

Overview

• As an Ad Ops Specialist, you will efficiently manage digital campaign trafficking, monitoring delivery to see that tags are recoding data, and schedule automated reports. This includes collaboration with publishers, creative agencies, internal agencies & Paid Media Team. You will need to create CM360 floodlights tags where required and apply brand safety and viewability where applicable.

Responsibilities

Key Responsibilities:

• Technical coordination of trafficking digital campaigns as well as monitoring and schedule automated campaign reports.
• Provide a customer centric services through managing the processes of developing and maintaining campaign tracking framework and material trafficking/setup.
• Trafficking management of third party through the Agencies.
• Monitoring ongoing campaigns, anomaly detection, and analysis of a range of performance indicators.
• Campaign reporting where required.
• Setting up campaign post-site tracking.
• Monitoring and managing ad serving costs where required.
• Being able to create floodlight tags.
• Manage brand safety and viewability process.
• Follow Taxonomy/Naming conventions as best practise.
• Follow Publicis workflow tool process.
• Troubleshooting any campaign management, trafficking, and reporting related issues.
• Be able to follow Global best practices for Global clients working with TAAG Hubs

Qualifications

Knowledge/Skills:

• Knowledge and experience of digital ad servers (trafficking and reporting), such as Sizmek, DoubleClick Campaign Manager, Adform, etc.
• Knowledge and experience of brand safety and viewability tools such as DoubleVerify, IAS, Moat, etc.
• Ability to prioritize, multi-task, and work under pressure to meet deadlines.
• Knowledge of GTM
• Ability to create tracking codes for UTM/Adobe/Cardinal
• Ability to analyse data and provide insightful recommendations from a Trafficking platform perspective.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Detail-oriented with exceptional critical thinking and problem-solving abilities.
• Be collaborative, share knowledge and being willing to learn other specialisms to become Hybrid as that creates fluidity, flexibility & agility.