Advertisement Operations Specialist at eMedia Investments

Description

• The incumbent would be required to perform advanced technical analysis, troubleshooting and optimisation of display and video advertisements. 

Interpersonal and team relationships

• Build, support and maintain interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Personal development

• Complete Individual Development Plan. Attend learning and development courses. Participate in peer and team learning initiatives.

Budget Compliance

• Comply with work rules, standards and methods. Take care to minimize waste. 

Advertisement Operations 

• Supporting and/or managing client campaigns across both display and video advertisement formats.
• Implementing, managing and optimising video campaigns in Google Ad Manager 360.
• Managing and Coordinating video and display advertisement serving platforms including tag management across players and ensuring the optimal set up of meta data for campaign targeting.
• Checking and/or managing the quality of and ensuring that correct material is delivered to the relevant stakeholders timeously.
• Uploading creative material into Google Ad Manager for campaign delivery and ensuring that the correct naming conventions and the correct line items are applied.
• Implementing campaigns in line with the insertion order and sales management optimisations.
• Providing the relevant stakeholders with screenshots confirming implementation.

Reporting Operations

• Generating automated reports for each campaign, as per the stakeholders requirements.
• Delivering analytical reporting dashboards and reporting templates, as and when required to highlight campaign trends.
• Monitoring and optimising campaigns for the campaign period and ensuring that the campaigns meets the stakeholders objectives.
• Implementing audience segment targeting, when and if required.
• Monitoring campaigns on Brightcove to ensure transparency.
• Using advertisement operations insight to add into post campaign reports to improve after sales service and ensuring overall return on investment.

Requirements
Qualifications

• National Senior Certificate - Essential
• National Diploma in Digital Marketing - Essential

Experience

• 2-3 years in Advertisement Management - Essential

Computer Literacy

• MS Office Suite - Advanced
• Google Ad Manager - Intermediate

Functional/Technical Competencies

• Problem solving skills
• Planning skills
• Organising skills
• Interpersonal skills
• Persuasiveness
• Communication skills
• Coping under pressure
• Conflict handling skills