Advertisement Operations Specialist - Johannesburg at Believe Resourcing Group

Purpose

• The incumbent would be required to perform advanced technical analysis, troubleshooting, and optimisation of display and video advertisements.

Job Outputs
Key Performance Area Performance Outputs

Interpersonal and team relationships:

• Building, supporting and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives

Personal development

• Completing Individual Development Plan.
• Attending learning and development courses.
• Participating in peer and team learning initiatives.

Budget Compliance

• Complying with work rules, standards and methods.
• Taking care to minimise waste.

Advertisement Operations

• Supporting and/or managing client campaigns across both display and video advertisement formats.
• Implementing, managing and optimising video campaigns in Google Ad Manager 360.
• Managing and Coordinating video and display advertisement serving platforms including tag management across players and ensuring the optimal set up of meta data for campaign targeting.
• Checking and/or managing the quality of and ensuring that correct material is delivered to the relevant stakeholders timeously.
• Uploading creative material into Google Ad Manager for campaign delivery and ensuring that the correct naming conventions and the correct line items are applied.
• Implementing campaigns in line with the insertion order and sales management optimisations.
• Providing the relevant stakeholders with screenshots confirming implementation.

Reporting Operations

• Generating automated reports for each campaign, as per the stakeholders requirements.
• Delivering analytical reporting dashboards and reporting templates, as and when required to highlight campaign trends.
• Monitoring and optimising campaigns for the campaign period and ensuring that the campaigns meets the stakeholders objectives.
• Implementing audience segment targeting, when and if required.
• Monitoring campaigns on Brightcove to ensure transparency.
• Using advertisement operations insight to add into post campaign reports to improve after sales service and ensuring overall return on investment.

Qualifications:

Essential

• National Senior Certificate
• National Diploma in Digital Marketing

Recommended

• Bachelor's degree in Digital Marketing

Experience

• 2-3 years in Operations

Functional /Technical Competencies

• Problem-solving skills
• Planning skills
• Organising skills
• Interpersonal skills
• Persuasiveness
• Communication skills
• Coping under pressure
• Conflict handling skills

Behaviours

Mutual Respect

• Establishes mutual respect and trust in dealing with others
• Acts and behaves in accordance with his/her words
• Commits to honesty/truth in every facet of behavior and demonstrates ethical and legal conduct
• Keeps confidence, admits mistakes, and does not misrepresent self for personal gain

Commitment and Discipline

• Fully supports and implements decisions
• Is 100% committed to achieving agreed-upon targets
• Pursues targets with a need to finish.
• Does not give up, especially in the face of adversity

Communication and Collaboration

• Communicates in open, clear, complete, timely and consistent manner
• Listens effectively and invites response
• Genuinely cares for people and demonstrates empathy
• Is a team player

Accountability

• Sets clear performance targets and a well-defined ‘playing field’ with corresponding personal accountability
• Involves the right people, in the right situation, at the right time
• Fully utilizes diversity of team-members to achieve superior business success
• Shares consequences of results with all involved

Applies Integrative Thinking

• Comes up with a lot of new and unique ideas that can enhance workflows and the business environment
• Draws logical and insightful conclusions from diverse information