Advertising Sales Manager at Media24 (Pty) Ltd

Job Description

• Media24 Media is looking for an experienced and visionary Advertising Sales Manager to spearhead our direct advertising sales efforts across multiple platforms, including Die Burger, Netwerk24, Die Son and News24. This leadership role requires a blend of strategic thinking, strong sales understanding, and the ability to guide the Western Cape Direct Sales Team to achieve sales targets and oversee and direct the team on day-to-day sales operations. This position will be pivotal in driving advertising revenue growth, providing expert guidance to the sales team, and fostering collaboration across departments.

Technical Skills :

• Proficiency in utilising digital advertising platforms, including Google Ads Manager (GAM), Google Analytics 4 (GA4), and LookerStudio Dashboards.
• Demonstrated expertise in leveraging data analysis tools to identify commercial trends and opportunities, including experience with in-house tools like KAT24/CAT24.
• Ability to extract insights from platforms like SimilarWeb and the IAB dashboard to assess the competitive landscape.

Responsibilities

• Responsible for the direct Sales Portfolio, organising and planning for achieving team and individual targets set out by the business.
• Develop and execute a comprehensive sales strategy for Die Burger and SON -print portfolio to surpass revenue targets.
• Lead and mentor the Direct Sales Team, fostering a culture of innovation and collaboration for continuous improvement.
• Develop and execute a comprehensive digital sales strategy for News24, Netwerk24, and Die Son to surpass digital revenue targets.
• Provide strategic direction and insights to the team, ensuring alignment with client briefs, proposals, creative strategies, and industry best practices.
• Collaborate and create sales opportunities across the business
• To inform data-driven sales strategies and campaign planning and offer deep insights into audience segments, content areas, and industry trends.
• Monitor and communicate campaign performance effectively internally and externally to ensure transparent communication and client satisfaction.
• Lead by example in crafting and delivering impactful client presentations, working alongside team members to showcase the value of our digital offerings.
• Drive collaboration among cross-functional teams, including AdOps, insights, editorial, and the product team, to ensure successful campaign execution.
• Stay ahead of industry developments and emerging trends, equipping the Direct Sales Team with cutting-edge knowledge and strategies.
• Estimates client’s needs and goals and structure solutions accordingly
• Close new business deals by coordinating requirements with business operations.
• Training, upskilling of self and assisting team members to develop their skills further

Requirements:

• Relevant qualification from a tertiary institution, preferably with a sales or marketing focus;
• Proven track record of leadership and success in digital advertising sales, ideally within media or publishing.
• In-depth understanding of digital advertising platforms, analytics tools, and industry dynamics.
• Exceptional communication and presentation skills, capable of simplifying complex concepts for various audiences.
• Strong sales, negotiation and relationship management skills;
• Strong collaborative mindset with a history of working effectively across teams and departments.
• Analytical orientation, with the ability to translate data into actionable insights.
• Self-motivated, proactive, and capable of independently driving results in a dynamic environment.
• Adaptability to fast-paced and evolving circumstances.
• Business acumen and related strategic and operational management experience;
• In-depth knowledge of the media industry, with specific emphasis on newspapers and the digital arena
• Personal drive, professionalism and integrity;
• The ability to analyse advertising spend and trends;