Affiliate Program Manager - Umhlanga at Hollywoodbets

You Bring:

•  Valid driver’s License
•  2-3 years’ experience in the digital marketing industry Affiliate experience required
•  Minimum 2 years’ sales / lead generation experience
•  Minimum of 2 years of negotiating skills within a Sales Environment

Advantageous

•  Bachelor’s degree in Marketing Communications, Digital or related field.

What You’ll Do for The Brand:

Develop and Execute Affiliate Marketing Strategy:

•  Design and implement a comprehensive affiliate marketing strategy aligned with overall business goals.
•  Identify target audiences, key performance indicators (KPIs), and revenue objectives to guide program development.
•  Research and identify potential affiliate partners, evaluating their suitability based on niche, reach, and audience demographics.
•  Develop and maintain relationships with existing and potential affiliates, ensuring ongoing engagement and performance optimization.

Affiliate Recruitment and Onboarding:

•  Actively guide Affiliate Relationship managers in recruiting new affiliates, including bloggers, influencers, content creators, and website owners, through various channels such as outreach, networking, and affiliate networks.
•  Collaborate with the marketing team to develop compelling promotional materials, affiliate tools, and resources to support affiliate recruitment and onboarding.
•  Implement processes to ensure thorough screening and due diligence of potential affiliates to ensure alignment with brand values, quality standards, and compliance guidelines.
•  Provide guidance and support to Affiliate Relationship managers during the onboarding process of new Affiliates, ensuring they have the necessary resources and knowledge to effectively promote our products/services.

Performance Tracking and Optimization:

•  Monitor and analyse affiliate performance metrics, including conversion rates, click-through rates, GGR, ROI, and Affiliate commissions.
•  Identify top-performing affiliates and develop strategies to maximize their revenue generation.
•  Implement ongoing optimization techniques, including A/B testing, to improve conversion rates and overall affiliate program performance.
•  Stay up-to-date with industry trends, competitor activities, and best practices in affiliate marketing to identify opportunities for program enhancement and innovation.

Affiliate Communication and Relationship Management:

•  Guide Affiliate team in resolving affiliate enquiries, providing timely and accurate responses.
•  Foster strong relationships with key affiliates, guide affiliate team in regularly communicating updates, new promotions, and program changes to ensure their continued engagement.
•  Collaborate with affiliate team to develop co-marketing opportunities, exclusive offers, and joint promotional campaigns.
•  Address any affiliate-related issues or conflicts in a prompt and professional manner, finding mutually beneficial resolutions.

People

• Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams and third parties.
• Build long term relationships with a wide variety of internal and external stakeholders.
• Project management, organizational and time management skills.
• Work closely with other marketing and business managers to optimize workflows, product performance, resolve challenges, and present solutions.
• Provide ongoing training and mentoring to ensure our Teams consistently performs above standard