Appointment Setter - (Legal Services) at Pavago

About the Role:

• We are seeking a motivated and confident Appointment Setter to support business growth by engaging attorneys and qualifying their interest in professional marketing services.
• This role focuses on initiating conversations, handling objections, nurturing prospects through consistent follow-ups, and scheduling qualified appointments for the sales team. The ideal candidate is highly persistent, organized, and comfortable speaking with professionals while navigating gatekeepers and decision-makers.

Responsibilities:
Lead Outreach & Prospect Engagement

• Conduct inbound and outbound outreach to attorneys to introduce services and initiate conversations.
• Engage prospects in meaningful discussions to understand their needs and level of interest.
• Ask thoughtful questions to qualify prospects effectively.
• Navigate gatekeepers and establish communication with decision-makers.

Appointment Setting

• Schedule qualified discovery calls for the sales team with interested prospects.
• Ensure prospects are properly briefed before scheduled meetings.
• Maintain clear communication with prospects regarding scheduling and next steps.

Follow-Up & Lead Nurturing

• Maintain consistent follow-up with prospects until a clear decision is reached.
• Handle objections and concerns professionally while maintaining engagement.
• Build rapport and trust with potential clients through personalized communication.

CRM & Lead Management

• Maintain organized records of all prospect interactions within the CRM system.
• Track outreach activity, lead status, and appointment scheduling.
• Ensure all lead information and communication history is accurately documented.

What Makes You a Perfect Fit:

• Confident communicator who enjoys starting conversations and building rapport.
• Persistent and resilient when following up with prospects.
• Comfortable speaking with professionals and decision-makers.
• Highly organized with strong attention to detail.
• Self-motivated and capable of managing outreach activities independently.

Required Experience & Skills (Minimum):

• Experience in appointment setting, sales development, or business development roles (SDR/BDR).
• Strong outreach and follow-up communication skills.
• Ability to confidently handle objections and maintain productive conversations.
• Excellent verbal English communication skills.
• Experience using CRM systems and scheduling tools.
• Ability to stay organized while managing multiple leads and conversations.
• Reliable high-speed internet and professional remote work setup.

Ideal Experience & Skills:

• Experience working with legal professionals, law firms, or professional service industries.
• Background in marketing agencies or professional services sales.
• Experience engaging with high-value or professional clients.
• Experience navigating gatekeepers and reaching decision-makers.

What Does a Typical Day Look Like?
An Appointment Setter’s day focuses on engaging prospects and generating qualified meetings for the sales team. You will:

• Conduct outbound outreach to attorneys.
• Engage prospects in conversations and qualify interest.
• Follow up with leads to maintain engagement.
• Handle objections and address prospect questions.
• Schedule meetings for qualified prospects.
• Maintain organized records of outreach activity within the CRM.
• In essence: you are responsible for turning conversations with prospects into qualified appointments for the sales team.

Key Metrics for Success (KPIs)

• Number of qualified appointments scheduled.
• Outreach activity levels (calls, messages, follow-ups).
• Appointment show-up rates.
• Lead engagement and response rates.
• Accuracy and consistency of CRM updates.