Area Manager at Booyco Electronics

Main Purpose of the Job

• The Area Manager is responsible for managing customer relationships by delivering high-quality customer service and overseeing the installation and repair of Booyco Electronic safety equipment. This role focuses on business growth through cross-selling to existing customers and generating new business. The Area Manager will oversee day-to-day operations, coordinate with teams to meet targets, maintain safety standards, ensure compliance, and uphold SLA agreements.

Education, experience and competencies

• Matric and National Diploma (Engineering, Operations, or Business Management), Bachelor’s Degree (preferred)
• 5–8 years’ experience in operations or field services, with at least 3 years in a leadership or regional management role within mining, manufacturing, or industrial environments.
• Solid understanding of MHSA, OHSA, Section 21 files, risk assessments, and site compliance.
• Proven ability to manage multi-site teams, budgets, and performance outcomes.
• Excellent communication, problem-solving, and stakeholder management skills.
• Proficient in MS Office (especially Excel) and familiar with ERP or operational systems (e.g., BECS).
• Medically fit for site visits and inspections.
• Valid driver’s licence and willingness to travel regionally

Responsibilities

• Build Lead and manage regional operations across multiple mining and industrial client sites.
• Drive customer satisfaction through proactive engagement and consistent service excellence.
• Conduct regular branch and site audits to ensure compliance with MHSA, OHSA, and company standards.
• Oversee financial performance, including budgets, cost optimisation, invoicing, and profitability.
• Maintain compliance with Section 21 files and risk management procedures.
• Ensure operational efficiency and timely resolution of deviations and non-conformances.
• Lead, mentor, and develop a regional team of Account Managers and Superintendents.
• Support business development initiatives and identify new growth opportunities within the region.
• Ensure accurate and timely submission of operational and financial reports.
• Promote a culture of safety, accountability, and continuous improvement