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  • Posted: Jun 23, 2022
    Deadline: Not specified
  • RCL FOODS is a leading African food producer in South Africa with a market capitalisation of R13 billion and employing more than 20 000 people in operations across South and Southern Africa. We manufacture a wide range of branded and private label food products which we distribute through our own route-to-market supply chain specialist, Vector Logistics. ...
    Read more about this company


    Area Marketer

    As an Area Marketer, you will be required to be an effective marketer to area customers by maintaining regular contact and providing relevant solutions based on a clear understanding of the customers’ business, the macro environment, and Vector products.

    Minimum Requirements    

    • Matric
    • Marketing and sales degree or diploma (preferable)
    • Valid Code EB drivers’ license.
    • 1 to 2 years of direct selling experience.

    Duties & Responsibilities    
    Customer Engagement

    • Where not defined, establish an effective route plan to achieve maximum call rate efficiencies each day for the quarter.
    • Conduct research, preparation, and planning to achieve the relevant objectives for both Vector and the customer. This includes:
    • Analysis of the customer’s micro (business objectives, operational capacity, storage facilities, wastage, etc) and macro environment (trends, competitors, economic climate, etc).
    • Analysis of Vector products and capabilities so that the right solutions can be matched to the gaps or opportunities found in the customer analysis.
    • Setting SMART call objectives for each customer (at least 2 per call).
    • Preparation to handle potential objections.
    • Preparation of questions to gain insight and lead the customer to the right solution
    • Securing the necessary resources to demonstrate to the customer the relevant solution (e.g. products needed for demonstrations, financial tools, product brochures, etc.)
    • Based on the above analysis, put together a quarterly planner that shows potential revenue and new line listings, by customers, to deliver against set targets. Where relevant use the IT system to assist in planning quarterly.
    • Incall, follow up on previously sold solutions, and present new opportunities based on real insight from the research and analysis done.
    • Take orders of new line listings and other relevant solution products.
    • Launch new products to assigned customers.
    • Conduct planned promotions with assigned customers.


    • Provide quality feedback to the supply chain and other relevant functions when required as well as when there is pertinent information (i.e. competitor activity).
    • Team Coordination and Self-Management:
    • Take ownership and accountability for tasks and activities and demonstrate effective self-management in terms of planning, prioritizing, and self-development.
    • Follow through to ensure that quality and productivity standards of work are consistently and accurately maintained.
    • Inform relevant parties in the event of tasks or deadlines not being met, the potential risks thereof, and provide appropriate resolution.
    • Support and drive the business core values.
    • Manage colleagues' and clients’ expectations and communicate appropriately.
    • Demonstrate a willingness to help others and “go the extra mile” to meet team targets and objectives.
    • Champion training and development of self and others through utilizing available training opportunities or contributing to the development of new training solutions in collaboration with national training specialists.
    • Participate in and drive regular performance appraisals and ensure that own targets and goals are clear and achievable.
    • Maintain a basic appreciation and awareness of employee relations climate and ensure corrective action is taken where required in line with relevant legislation and company policy.

    Closing Date: 7th, July 2022

    Method of Application

    Interested and qualified? Go to RCL FOODS on to apply

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