Assistant Brand Manager: Baking & Ambient at PepsiCo

Job Description
Main Purpose

• Assisting the brand manager on the Ambient & Baking portfolio across 5 brands – priority brands are Moir’s, Maizena and Smash.
• Assist with managing brand digital & social media platforms.
• Assist with annual brand plan development
• Assist with innovation projects including ideation, sizing, approval gates and project management
• Assist with Brand activity execution and tracking
• Brand A&M: invoice management (create PO’s, GRV etc.), spend monitoring and reporting
• Continuous engagement with Regional Sales and National Trade Marketing stakeholders.
• Continuous engagement with creative agency stakeholders
• Assist with inputs into monthly meetings as required (e.g. PMR, Activation Board)

Accountabilities

• Managing Overall brand budgets & reporting with inputs from Brand manager – full accountability for budget
• Preparing information for factory meeting & Running factory meeting in absence of manager with prior feedback – executing actions
• Digital Content plans – accountable for execution with brand manager providing consultation
• Brand planning & AOP – support brand manager to deliver annual plans
• Presentations preparations – execution of actions
• Execution of Brand campaigns – responsible for execution of approved campaigns
• Assisting with Innovation ideation, sizing, approval process and project management

Qualifications/Requirements

Key skills / Requirements

• Minimum Qualification: Matric
• Tertiary Qualification: BCom Marketing or qualification in Commercial stream
• Knowledge of managing a budget (for an entire brand as well as individual project budgets)
• Project Management – running a project from start to finish
• Digital knowledge of social media
• Proven and appropriate brand knowledge and/or experience
• Digital marketing knowledge and/or experience
• Strong administrative ability with high attention to detail
• Proven numerical aptitude and above-average analytical abilities
• Knowledge of packaging process
• Able to work independently and under pressure
• Be able to work within a Team for collaborations
• SAP & Nielsen proficiency/knowledge