Assistant Brand Manager Digital at Colgate-Palmolive

Scope of Responsibility:

• This position leads the ecommerce marketing initiatives and provides assistance to the brand teams in delivery of all digital media programs and actions.

**Responsible for:

• Initiate and lead ecommerce brand marketing initiatives
• Working with brand teams and agency in supporting all digital media activities & creating content for all digital assets
• Working with the brand teams on search engine marketing and developing search engine optimized brand websites,via working closely with local and global media agencies
• Keeping up with the latest developments in the field of digital marketing and social media

The Individual

Education:

• A minimum of a Bachelor's or similar degree is required- Marketing/ Economics/ Business management, 
• Digital Marketing related  Qualification

Experience required:

• A proven track record of performance, with adequate exposure with increasing Marketing/Customer Marketing/Customer Development/ Sales responsibility and strong relationships his/her with customer(s)
• Working in e-commerce in either of the formats with clear operational responsibilities
• Fluent English

ESSENTIAL SKILLS/ATTRIBUTES

• Self Awareness and personal impact
• Result driven  
• Strategy / Vision 
• Proactivity in terms of business development opportunities
• Consumer/ Customer Focus
• Must be analytical and Innovative.
• Communication skills.
• Team Building skills. 
• Influence/Negotiation Skills
• Computer Literacy: Google Suite, SAP

Desired:

• Previous experience working in a matrix environment
• Knowledge of Digital marketing

Competencies:

CONSUMER MARKETING 

•  Promote “Marketing Excellence” through consumer, shopper, customer focus and awareness of leading edge marketing skills and practices. 
•  Assess how advertising media and promotional practice activities deliver brand/category goals. 
•  Formulate action plans to deter competitive moves. 
•  Manage advertising development and media planning. 

INTEGRATED MARKETING COMMUNICATION 

•  Helps to develop clear and persuasive strategies and campaign ideas 
•  Executes with creative excellence using relevant touchpoints in a well-integrated campaign 

STRATEGIC & CREATIVE THINKING 

•  Recommend innovative ways to improve established ways of doing things. 
•  Utilize brand/category information from other CP markets/categories and Global Business Development. 
•  Maintain an external mentality with awareness of outside world events and competitive information. 

CROSS-ORGANIZATIONAL RELATIONSHIPS 

•  Seek commitment to team agreement and demonstrate networking skills with other departments when completing projects. 
•  Identify and mobilize the resources needed for marketing plan development and execution. 

BUSINESS/FINANCIAL ANALYSIS 

•  Support estimates of brand sales and market shares upon which brand budgets 
•  Continually strive to meet all business and budgetary goals both annually and quarterly.