Assistant Brand Manager - Hunters at The Heineken Company

About the Job

Key Responsibilities:

• Drive impactful and cost-effective brand campaigns.
• Support direct line manager with relevant and accurate analysis on brand performance and budget status.
• Support Marketing Manager with strategy, planning and content development.
• Support brand team to grow brand equity and ensure that overall Brand Health targets achieved.
• Rollout brand elements to touch points including digital/social media communication and campaigns.
• Track and report on campaign effectiveness.
• Ensure merchandising & POS collateral is available and deployed as required.
• Create funds planning and manage campaign processes in SAP CRM.
• Manage specific brand campaigns from concept to execution.
• Provide timeous and relevant feedback to line managers communicating campaign success and implementation challenges with recommended improvements.
• Develop internal and external relationships and networks with organizational focus to resolve brand performance issues.
• Collaboratively implement the Brand plan(s) with inputs from all stakeholders and feeds back to brand team.
• Feedback relevant marketing insights and campaign learnings to drive improvement in campaign impact and effectiveness.
• Drive world class implementation of new product launches and take corrective action where required.
• Follow Newco’s policies and procedures and identify opportunities for continuous improvement.

Experience:

• Minimum 5 years’ relevant marketing experience, ideally across a range of categories/FMCG’s.
• Understanding and experience of SA channel landscape.
• Knowledge of product pricing, packaging, distribution and positioning.
• Familiarity with latest marketing trends and best practices.
• Ability to conduct research and analyze data.
• Good organizational skills.
• Experience in meeting tight deadlines.
• Excellent communication skills (both written and oral) and sound presentation skills.
• Knowledge of SAP CRM as a planning and management tool for brand activity will be advantageous.