Assistant Brand Manager: Skin Care at Tiger Brands

• You play a critical is supporting the brand management team to drive brand growth and market performance. You help optimize brand performance and achieve business goals. Takes full ownership of end-to-end marketing delivery and demonstrates strong generalist capability across strategy, execution, insights, and commercial management.

WHAT YOU WILL DO:

Brand Strategy Support:

• Assist in the development and execution of brand strategies that align with overall business goals.
• Conduct market analysis to gather consumer insights, track competitor activities and market trends to identify opportunities for brand growth.
• Help in defining brand positioning, messaging and marketing strategies.

Campaign Execution:

• Plan and implement marketing campaigns, ensuring they are effectively executed across various channels.
• Assist in the creation of marketing communication materials and liaise with internal teams and external to ensure consistency in brand messaging.
• Co-ordinate with sales, customer and shopper marketing teams to ensure effective execution of promotions in the market.
• Monitor marketing activities to gather insights and feedback from- incomplete.

Project Management:

• Support new product development and renovations by co-ordinating cross-functional teams including R&D and supply chain.
• Embrace cross-functional collaboration by working closely with sales, trade marketing and operations to ensure alignment of brand objectives and execution of plans.
• Have a working knowledge of the brand value chain and critical levers to unlock brand growth.

Marketing Operations:

• Budget Management: Assist in managing tracking and record keeping the brand’s budget, ensuring that supplier are paid on time and in full Performance Monitoring: Track brand performance metrics, (i.e. sales, brand equity, market share, brand attributes etc) and prepare reports to evaluate brand performance and effectiveness of marketing initiatives.
• Demand forecasting and planning:  Support the forecasting processes and ensure alignment with supply chain.

WHAT YOU'LL BRING TO THE TABLE:

Competencies

• Analytical skills:  Strong ability to analyse data and derive actionable insights for strategic decision making.
• Attention to detail:  Strong Organizational skills and ability to manage multiple tasks and deadlines.
• Project Management: Good organizational skills to manage multiple projects and meet deadlines.
• Communication: Excellent verbal and written communication skills for effective collaboration with internal and external partners.
• Adaptability: Flexibility to respond to changing markets and competitive pressures.

Experience

• Requires 1-3 in brand management or marketing (marketing related field i.e. brand management; agency; research).
• A bachelor’s degree in marketing, or related field.
• Technical skills: Familiarity with digital marketing tools, market research methodologies and data analysis.

WHAT YOU'LL BE MEASURED ON:

• Budget Management
• Project/marketing ROI
• Brand Health
• Market Share
• Category financial performance
• Innovation targets
• Forecast accuracy/bias