Assistant Brand Manager at The South African Breweries (SAB)

End Date: February 12, 2026

Key Roles and Responsibilities:

• Provide assistance to the full team in developing brand positioning and communication strategies based on the brand strategy.
• Assist in developing promotional strategies for brand awareness and profitability (Receives big idea and key visuals from the brand team and develops the reaches COT strategy, POS, Merchandise and in trade  mechanics
• for the campaign).
• Development of promotional packaging (primary and secondary) for ad hoc brand promotions using the Pegasus system.
• Facilitate and co ordinate communication between various stakeholders including project process team, brand, marketing, procurement, key accounts and regional marketing throughout the process
• Collaborates with Brand Analyst to determine reaches by class of trade for campaign effectiveness.
• Presents plans to key stakeholders in trade marketing and group accounts to enable customization by group.
• Adhere to Critical path analysis process from concept to commercialisation , ensuring timeous handoff and execution of campaigns.
• Management of all campaign related PTP processes
• Prepare & present AAR documentation in order to allow for continues improvement
• Manage cross functional teams to execute projects within assigned timelines and budgets
• Collaborate with market research team to identify consumer trends and needs
• Provide necessary assistance to brand manager in all activities pertaining brand building

Minimum Requirements:

• Commercial Business degree
• At least 3 - 5 years working experience across marketing and/or sales as well as event management  experience