Assistant Channel and Customer Marketing Manager - Westville at RCL Foods

Minimum Requirements

• A degree or post graduate degree in Marketing and or in related Business Management.
• A minimum of 3 years' experience in a Retail & or Foodservice customer, channel or category marketing function.
• Customer understanding and ability to work collaboratively with customer teams.
• Experience in analysing various sources of data across channels, e.g. IRI & Price Probe.
• Ability to manage stakeholders across brand, customer & suppliers.
• Project management skills to deliver on new product development.

• Ability to conduct quantitative and qualitative research.
• Familiarity with latest customer & consumer marketing trends and best practices.
• Organizational skills, experience in meeting tight deadlines.
• Excellent communication and teamwork skills.
• Attention to detail & a results-driven attitude.
• Financial Acumen.

Knowledge:

• Sales and relationship management principles.
• Rainbow products.
• The QSR market.
• Research methodologies.
• Marketing principles and practices.

Duties & Responsibilities

Market Data, Insight Generation & Tracking:

• Measure and review total category (and adjacent) performance and customer profitability.
• Analyze and track customer and channel trends and in-market measures at the customer and channel level, such as distribution, share, price, and merchandising performance.
• Utilize above data to manage shelf health, price promotional mix, merchandising strategies and implement effective cat man.
• Build trackers and reporting dashboards to support business reporting and informs sales team to make effective decisions.

Strategy Formulation:

• Customer & Channel. Marketing Manager. Assistant Channel & Customer Marketing Manager.
• Support the Channel Marketing Managers to formulate Customer.
• and Channel Marketing strategies to deliver sustainable, profitable growth across key customers in the Retail and Foodservice channels.
• Liaise with customer and brand teams to build the above strategies, then operationalize and implement those strategies through effective marketing tools that maximize the mix.
• Evaluate and monitor competitors and their activities and formulate proactive responses.
• Perform rigorous investment analysis and advise on allocating budget accordingly.

Operationalise The Strategy:

• Drive and deliver on customer marketing campaigns, inclusive of brand propositions, in the cycle process for retail & food service through the sales team.
• Develop channel and customer specific activities, including promotions, POS, site training/briefing information, merchandising solutions and products that generate real sales growth.
• Build and implement category planograms across customers to support and drive shopper journey.
• Ensure smooth operational implementation and tracking of customer marketing activities.
• Participate in the S&OP product forecast process to drive improved forecast accuracy for the business.
• Track brand and competitor prices across customers.

Customer Relationship Management:

• Prepare, analyze and present category reviews to customers and interact with customers on assortment analysis, category performance and ranging.
• Co-ordinate, build and manage customer innovation days.
• Ensure that critical customer information is available to the customer team.
• Follow up and ensure that sales team initiatives (customer plans) are effectively implemented with the identified customers.

New Product Development:

• Project manage customer specific innovation.
• Work closely with cross-functional teams on customized NPD projects.
• Ensure all allocated launches have strong motivating marketing mix and launch material including but not limited to; POS, planograms, menu analysis, supporting recipes, and internal education and training materials.
• Ensure executional excellence and implementation through our distribution partners.

Merchandising & Asset Management:

• Conceptualize new merchandising opportunities in stores through agency collaboration and asset development.
• Ensure ROIC on required merchandising assets.
• Plan and execute asset deployment, including content planning and planogramming.
• Financial Management:
• Manage allocated parts of the Customer & Channel Marketing expenditure budget.
• Manage and track ROIC on spend.