Assistant Customer Marketing Manager: Digital Marketing at Tiger Brands

THE JOB AT A GLANCE

You work with the customer marketing manager to develop and execute against the digital strategy across the portfolio for your assigned channel. Working in close collaboration with the Marketing, Customer, Operational and End User Operators, you need to achieve the category growth targets in your channel, by turning brand strategies into digital commercial propositions.  You support the development of a differentiated digital proposition and use your understanding to deliver coordinated, innovative, cross-functional sales value to the customer.

RESPONSIBILITIES

WHAT YOU WILL DO

• Support the development and execution of a digital channel strategy which is aligned to marketing, customer and business activities
• Recommend digital activity that will meet promotional revenue objectives and selling event for your assigned channel
• Support the Customer Management and Sales Operations teams to deliver upon their category agreed targets for sales
• Responsible for all digital product library and price maintenance
• Assist in developing, uploading, monitoring and tracking of promotional campaigns on the customer’s digital platform
• Assist marketing in developing, updating and loading of content on all ooh digital platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn)
• Support marketing in developing and managing loyalty programme content
• Manage 3rd party service providers to drive social media platform engagements, posts, boosts and tracking
• Assist marketing and customer teams in leveraging customer e-commerce platforms to drive top line growth by developing relevant digital promotional campaigns calendar
• Assist in developing digital campaign KPIs
• Assist in developing digital campaign creative briefs
• Assist in liaise, tracking & reporting on digital agency performance
• Track & report on digital platform monthly performance
• Manage digital marketing  budgets, tracking and reporting

QUALIFICATIONS

WHAT YOU'LL BRING TO THE TABLE

• Relevant post-matric Business Management qualification
• 2-3 years customer / sales management experience within FMCG
• Digital Marketing experience

Competencies

• Owning It – you consistently demonstrate and proactively deliver a thorough understanding of shopper, category, competition and customer.
• Driving Long Term Results– you are fixated on hitting targets and delivering service to the channel.  You can see beyond one customer or one point in time.
• Developing Myself and Others – you are open to learning new things and you find ways to grow and develop your skills and abilities
• Staying a Step Ahead – you have a strong understanding of channel innovations that will elevate our game