Associate Web (UI/UX) Strategist at EyeCarePro

About the Role

• We are hiring an Associate Web (UX/UI) Strategist to join our User Engagement Strategy team. In this role, you will provide day-to-day strategic support across our client portfolio, translating insights into IA, user flows, test roadmaps, and implementation guidance. You will collaborate with design, development, and client strategy teams to ensure websites and digital experiences deliver measurable results while staying aligned with guidelines on accessibility, performance, and privacy.
• This position is ideal for someone with a strong foundation in UX strategy, project management, analytics, and experimentation who wants to grow into a more senior web strategist role.

Key Responsibilities

• Clarify goals, KPIs, scope, timeline, and dependencies for client requests

• Use GA4 and Microsoft Clarity to identify problems (drop-offs, friction, rage clicks) and opportunities

• Create sitemaps, user flows, and wireframes in Figma

• Draft concise UX copy and CTAs that improve usability and conversions

• Help manage and execute A/B/n tests in VWO (hypothesis, targeting, sample sizing, QA, reporting)

• Maintain tracking accuracy, resolve data issues, and support accessibility, performance, and cross-device testing

• Contribute to reporting dashboards and file management for performance visibility

How You'll Work

• Reports to the User Engagement Strategy Team and Division Leadership

• Focus mix: ~70% individual client requests, ~30% shared systems, patterns, and libraries

• Partners: Development, SEO, Client Strategy, Content/Copy, and Design teams

Tools and Stack

• GA4, GTM, Microsoft Clarity, VWO
• Figma
• WordPress
• ChatGPT/AI
• Asana, Teams

Success Metrics

• Conversion rate lift and pipeline/revenue impact

• Experiment velocity and win rate; reduced time from request to release

• Reduction in UX friction (form drop-off, dead/rage clicks)

• Data quality (events and conversions tracked accurately)

• Client satisfaction and retention

Qualifications

• 2-3 years in web strategy, UX, or analytics (agency experience preferred)

• Hands-on expertise with GA4/GTM, Microsoft Clarity, and VWO

• Proficiency in Figma for wireframes and components

• WordPress publishing; basic HTML/CSS/JS for tracking/debugging

• Strong communication, prioritization, and documentation skills

• Working knowledge of accessibility (WCAG 2.1 AA) and privacy basics (GDPR/CPRA)