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  • Posted: May 25, 2021
    Deadline: Not specified
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  • Sasol is an international integrated energy and chemicals company that leverages the talent and expertise of our more than 30 300 people working in 33 countries. We develop and commercialise technologies, and build and operate world-scale facilities to produce a range of high-value product streams, including liquid fuels, chemicals and low-carbon electricity...
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    B2C Marketing Specialist

    Short Description / Purpose of Job

    • Supports Manager Brand Marketing develop, execute, and monitor B2C marketing programs across a variety of channels. Their work includes researching the market, analysing trends to help define the organization's B2C marketing strategy and providing marketing advice to Loyalty & Rewards, Lubricants, Mobility Solutions leadership as to how to best reach the target market

    Recruitment Description / Key Accountabilities

    • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events for B2C sector.
    • Deliver on time, on budget the full annual brand calendar that drive more feet to Sasol Service Stations and contribute both volume and margin growth
    • Execute winning marketing strategies for the B2C in the Mobility Solutions business
    • Collaborate with other internal teams i.e. Sales and Operations, Loyalty and Rewards, Convenience Trading, Lubricants to develop and monitor strategic marketing initiatives
    • Analyze and report on the performance and efficiency of campaigns and online/digital initiatives
    • Conduct regular competitor reviews, market research and analyse trends to identify counter strategies and new marketing opportunities affecting mobility solutions 
    • Manage communications of all forecourt platforms across all Sasol Service Stations, ensuring brand, tone and messaging consistency always
    • Support Manager Brand Marketing in driving a brand partner matrix that all Sasol an opportunity to leverage off each other’s strength for growth
    • Be a brand custodian for the Sasol, Sasol Turbo Fuels Plus and Sasol Techno Oil brands, always seeking both online and offline experiential opportunities
    • Write, proofread, and edit creative and brand content across different mediums
    • Work with external advertising agencies and marketing suppliers to execute marketing programs

    Formal Education

    • University Bachelor’s Degree in either marketing, business, communications, or a related field.

    Min Experience

    • 5 – 7 years relevant experience in marketing
    • Strong knowledge of various marketing and analytics tools to measure marketing ROI

    Certification & Professional Membership

    • None

    Competencies

    • Business Acumen: An intuitive and applicable understanding of how a company or unit makes money.  Displays a thorough understanding of what drives profitability.  Maintains a market-focused approach to business.  Keeps an overall big picture understanding of the business and its interrelationships enabling a person to make better business decisions.  The ability to make good business judgments and quick decisions in a manner that is likely to lead to a good outcome.
    • Collaboration: The action of working with someone to produce something
    • Self-Mastery: Takes accountability for driving own growth through developing self-awareness, reflecting, seeking  feedback and self-correcting
    • Strategy: The direction and scope of an organization or subject (e.g., information technology, transportation, finance, marketing, product) over the long-term which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations.
    • Verbal Communications: Any exchange of words, either written or spoken, used to transmit information
    • Written Communications: Sending of messages, orders or instructions in writing through letters, circulars, manuals, reports, telegrams, office memos, bulletins, etc. It is a formal method of communication and is less flexible.

    Method of Application

    Interested and qualified? Go to Sasol on career5.successfactors.eu to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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