B2C Marketing Specialist at Sasol

Short Description / Purpose of Job

• Supports Manager Brand Marketing develop, execute, and monitor B2C marketing programs across a variety of channels. Their work includes researching the market, analysing trends to help define the organization's B2C marketing strategy and providing marketing advice to Loyalty & Rewards, Lubricants, Mobility Solutions leadership as to how to best reach the target market

Recruitment Description / Key Accountabilities

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events for B2C sector.
• Deliver on time, on budget the full annual brand calendar that drive more feet to Sasol Service Stations and contribute both volume and margin growth
• Execute winning marketing strategies for the B2C in the Mobility Solutions business
• Collaborate with other internal teams i.e. Sales and Operations, Loyalty and Rewards, Convenience Trading, Lubricants to develop and monitor strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns and online/digital initiatives
• Conduct regular competitor reviews, market research and analyse trends to identify counter strategies and new marketing opportunities affecting mobility solutions 
• Manage communications of all forecourt platforms across all Sasol Service Stations, ensuring brand, tone and messaging consistency always
• Support Manager Brand Marketing in driving a brand partner matrix that all Sasol an opportunity to leverage off each other’s strength for growth
• Be a brand custodian for the Sasol, Sasol Turbo Fuels Plus and Sasol Techno Oil brands, always seeking both online and offline experiential opportunities
• Write, proofread, and edit creative and brand content across different mediums
• Work with external advertising agencies and marketing suppliers to execute marketing programs

Formal Education

• University Bachelor’s Degree in either marketing, business, communications, or a related field.

Min Experience

• 5 – 7 years relevant experience in marketing
• Strong knowledge of various marketing and analytics tools to measure marketing ROI

Certification & Professional Membership

• None

Competencies

• Business Acumen: An intuitive and applicable understanding of how a company or unit makes money.  Displays a thorough understanding of what drives profitability.  Maintains a market-focused approach to business.  Keeps an overall big picture understanding of the business and its interrelationships enabling a person to make better business decisions.  The ability to make good business judgments and quick decisions in a manner that is likely to lead to a good outcome.
• Collaboration: The action of working with someone to produce something
• Self-Mastery: Takes accountability for driving own growth through developing self-awareness, reflecting, seeking  feedback and self-correcting
• Strategy: The direction and scope of an organization or subject (e.g., information technology, transportation, finance, marketing, product) over the long-term which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations.
• Verbal Communications: Any exchange of words, either written or spoken, used to transmit information
• Written Communications: Sending of messages, orders or instructions in writing through letters, circulars, manuals, reports, telegrams, office memos, bulletins, etc. It is a formal method of communication and is less flexible.