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  • Posted: Dec 5, 2025
    Deadline: Not specified
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  • The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer. For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy. The company operates seven breweries and 40 depots in Sout...
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    BDM-FTC

    • The Key Purpose of this role requires a highly professional, charismatic and personable individual with sound commercial acumen and  a strong selling instinct. A proven track record in reaching and exceeding sales targets is paramount and Formal on-Premises (FOP)  experience would be ideal.

    Key Roles and Responsibilities: 

    • Build and maintain strong POC relationships and address any key points by working with different SAB teams (e.g. Brand Teams, 
    • Trade Marketing etc) ensuring the highest level of customer service 
    • Manage customer expectation and ensure that their needs are met in a timely fashion 
    • Develop and implement customer specific business programs and account plans 
    • Develop new sales opportunities for Premium Beer
    • Educate and train customers on SABs Premium category to ensure correct in store positioning and execution of the brans to enhance  the customer experience 
    • Assist the Premium CO. Team to drive market share, meet financial targets and growth objectives for SAB Premium Brands in Key FOP outlets 
    • Assist the Premium CO. Team to develop comprehensive brand plans for the Premium Category 
    • Provide the Premium CO. Team with key customer insights on the super alcohol category to ensure category strategy alignment to customer needs

    Key Attributes and Competencies: 

    • Strong communication and interpersonal skills with aptitude for building relationships with key stakeholders at different levels
    • Relationship Management 
    • Customer service 
    • Strong negotiation skills
    • Problem solving
    • Entrepreneurial mindset with strong Commercial Acumen
    • Extensive knowledge of SABs Premium Category
    • Attention to detail
    • Highly professional 
    • Ability to innovate and be creative when it comes to events and activities 
    • Work well independently
    • Able to work outside of normal working hours

    Minimum Requirements: 

    • Minimum 3-year tertiary qualification 
    • 3-5 years sales experience within FMCG 
    • Valid driver's License (Essential)

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to The South African Breweries (SAB) on wd1.myworkdaysite.com to apply

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