Brand and Marketing Specialist - (541) at BankservAfrica

Your key responsibilities include:

Brand Communication:

• Ensure that all brand awareness communications align with the brand and represents the key message adequately and accurately

Brand Custodian:

• Ensure that all artefacts developed are aligned to the brand specs and that all co-branded use of the brand adheres to the brand rules 
• Responding for assisting business units in defining, developing and implementing their specific marketing, brand and communication plans and strategies  
• Accountable for implementing the organisation’s brand, marketing and communications strategy

Writing and Editing:

• Writing high-quality content that meets the needs of the business and the brand and effectively communicates the intended messages

Operationalisation of the Marketing Strategy:

• Support programme initiatives utilising appropriate programme communication technology tools
• Collaborate with the relevant stakeholders to ensure consistent messaging across the programme

General:

• Implementation of the marketing plan in conjunction with the marketing team
• •Ensure that writing activities are implemented and aligned to strategic business initiatives
• Implement and maintain policies, procedures and processes that ensure the programmes communication needs are met in a consistent and efficient manner

QUALIFICATIONS / KNOWLEDGE

• Three-year marketing / communications qualification or similar (Diploma or relevant degree)
• Effective planning and organisational skills
• Required computer literacy levels
• Professional language skills in written and spoken English
• Professional language skills written and spoken African, Portuguese and French is beneficial
• Proficient Business writing skills

EXPERIENCE

• 5 years’ experience in a brand and marketing role
• 5 years’ work experience in a corporate environment 
• 3-5 years’ work experience in broader Africa is beneficial
• Understanding of the payments, financial services and cash industry
• Experience in digital and social media marketing engagement
• Communication challenges
• Strong brand management portfolio of evidence
• Ability to translate technical language into plain language
• Ability to work as part of a cross-functional team
• Attention to detail
• Ability to work under pressure
• Creative and strategic thinker
• Proficient wordsmith