Brand Consultant - East London at RCL Foods

• RCL FOODS is on the hunt for an experienced Brand Consultant to drive growth of RCL portfolio at outlet level. Drive increased SKUs per outlet in your territory; Drive compliance in National/Regional account listings. Drive effective National/Regional promotional executions within your territory to drive volume growth. To ensure availability of RCL FOODS range at a unit level.  Ensure smooth trade level relationship with the outlets in your territory, policing and managing any supply related issues. Use your product preparation knowledge to do informal training to deliver consistent/improved product quality.

The role will report to the Area Sales Manager and will be based in the East London, Eastern Cape.

Minimum Requirements    

• Matric
• Valid Code EB drivers’ licence.
• Preferred but not mandatory 1 to 2 years direct selling experience (Relevant food service experience).
• Computer literacy – MS Office.
• Functional PC

Duties & Responsibilities    
Strategy Formulation:

• Strategy Formulation and Implementation:
• Apply Outlet profiling to implement the appropriate selling strategies for new SKU’s to achieve conversions in your area.
• Devise action plans to improve the Front of House (FOH) availability and preparation quality of your territory by leveraging the Operator management/staff; Regional Trade Consultant and also RCL Route to Market partner (RTM) In-Field colleagues.
• Actively look for new business to grow territory.
• Consultant required to manage all company assets. Ie: Pie warmers/ Trade tools/ Etc
• Customer Relationship Management:

Manage Territory Outlet Relationships:

• Relationships with all stake holders to be managed.  Outlet owner, management and staff.
• Grow business by delivering the strike rate requirement that allows the addition of SKU’s at an Outlet level which will intern deliver on National Account, Channel and Regional Plans.
• Grow business by ensuring availability of the full listed range for all RCL products at all outlets, both through back of house education and front of house availability.
• Build a reputation as the RCL Culinary Expert in Outlet operations, through knowledge of the processes and use of insight to add relevant new products that add/ grow value to the outlets profit.
• POS placement and management of branding within your territory.
• Provide ad-hock informal Training to Outlet staff teams on full RCL portfolio.

Marketing Management:
New Product Development:

• You will be required to ensure new product listings are presented/ prepared in your outlets when a head office listing has been agreed. You will be heavily involved in the demonstration of product benefits/ value add; in addition of new products to the pantries and processes of the outlets in your territory.
• New product introduction at an outlet may not only include innovation; but key lines from the current product portfolio that may not yet be ranged within the outlet.
• New SKU’s will be listed at head office by the National Accounts Managers and then implemented at an outlet level by this role.
• You are responsible for driving the increase in number of our RCL SKUs used in each outlet.

Marketing and Promotion:

• This role will be highly involved in the activation of promotional activities at an outlet level within your Territory.  The key is to ensure you deliver against the briefs and are timeous with your placement and training.
• You will have to make sure all POS and promotion materials are available in all relevant sites as required in your territory. 
• You may be required to assist in various promotional activities at different locations, such as a Key Account regional ops meeting; Trade Depot team demo; but this would be approximately 1 day a month.
• Manage the warmer/cabinet infrastructure and outsourced servicing for you region; this will include inspection recording/auditing and administering maintenance issues as well as placing merchandising as required.

Market and Customer Insight Maintenance:

• Provide the business with any information on competitors that is affecting your performance in the territory and with your Regional Manager make sure you are adapting plans to combat our competitors appropriately and seeking support if the required response is out of your scope.
• Keep the Channel Teams informed of latest developments and trading realities at an outlet level by feeding back any new operator issues that affect the relevance of our RCL range of products within your outlets.

Pricing Guidelines Management:

• Track/Audit RCL brand portfolio and competitor prices across all customers/outlets.

Supply Chain Distribution Management:

• Provide management of the distribution link between RCL supply chain and the Customer’s outlet ensuring full availability to the consumer.
• Conduct regular reviews of distribution and product delivery efficiency by the different Distribution partners and discuss issues with the relevant partner representatives.
• Ensure that you regularly provide feedback to your Manager/ Trade
• Manager on customer service measures and resolve problems arising (complaints, on time delivery and order fill).
• Your involvement within the outlet will be frequent (Frequency will be aligned to customer ranking) and your level of interaction hold you in high regard; especially when driving commercial conversation and skill review. You need to use this status to have a strong influence on the Front of House (FOH) product availability, ranging and day part offering. Your main focus being one of driving full availability.

Financial Management:

• You will be required to discuss concepts such as cost-in-use, margin etc. in your selling process. In additional, assist with wastage management and assist in guiding best practice.
• Deliver Territory revenue targets.

Closing Date    
2023/07/21