Brand Development Manager: Redbat at TFG (The Foschini Group)

Redbat Brand Development Manager 

In Sportscene we believe that we inspire the love of sneakers and street culture. We offer a blend of sports and street brands that are relevant, providing the street-conscious youth with a unique environment where Sneakers are King. An opportunity has become available in our marketing team for a Brand Development Manager with a focus on own brand (Redbat).   

This position requires a high-energy, self-motivated individual with strong people management skills and the ability to develop and manage key strategic partnerships. The successful applicant must be comfortable with working in a fast paced environment and be results-driven. 

As a Brand Development Manager, your key responsibilities will be: 

• Ensure execution of the social media content strategy, aligned to the broader digital marketing strategy of Sportscene. Build and launch a Redbat social media strategy and content plan. 
• Work with the Digital Brand team and external partners where needed to create, lead and brief content in requirements for social media content across chosen channels. 
• Where necessary, assist in the boosting / promotion of key content and campaigns working with allocated budgets to ensure reach / engagement / website traffic. Have a key understanding of digital media and the working of this communication channel. 
• Ownership and evolution of the production and shoot campaigns for all seasonal brand campaigns. Ownership of the agency relationship and evolution of this function. 
• Budget management for Content creation and production, Social media community management, Purchasing of paid media, influencer and marketing strategies. 
• Build the brand essence for Redbat. Logos and aesthetic treatments. Brand CI and guidelines for Redbat and all sub brands. Make clear the aesthetic and tone for each sub brand and ensure clarity toolkit to drive consumer awareness on these brands. 
• Work closely and collaborate with Merch team designers, Buyers and trend forecasting teams to constantly evolve the Redbat brand position. 
• Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for REDBAT. Facilitate the relationships and ensure all requirements are met in this regard. 
• Begin the journey and lay foundation for the REDBAT DTC strategy. Website creation or addition and lead an Ecommerce solution. 
• Own and build the REDBAT influencer strategy. 
• Reporting of all above KPI’s on a monthly basis to management teams. 

To apply you need to be/ have:

• A relevant tertiary qualification
• Minimum 2 – 3 years working experience at a management level, incl. people / team management.
• Minimum 6 years relevant retail / brand experience is essential
• Proven track record in social media community management and content creation.
• Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
• Ability to persuade and influence both internal and external stakeholders
• Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
• Experience in campaign shoots, fashion production and creative directing desirable
• Strong written and verbal communication at all levels of organisation
• Proven leadership and People management ability

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.