Brand Head: Digital and Social at Mr Price Group

Job Description

• The Brand Head is an analytical and creative thinker with experience in leading teams, a strong understanding of digital and social marketing channels, and expertise in implementing strategies aligned with marketing objectives to drive brand awareness, engagement, and revenue.

Responsibilities

• Lead the vision, ideation, analysis, and execution of the social media and digital brand strategies to drive brand awareness, engagement, sales and align with business goals.
• Lead the content planning for the site as well as the seasonal digital campaigns from strategy to execution.
• Lead the social team in strategic thinking across channels, calendar planning, content  including reactive/topical content and reporting.
• Oversee the community management of all social platforms as well as social media crisis/risk management.
• Ensure that clear, concise briefs are being developed and communicated timeously to the creative team and that all work delivered is on brand/brief.
• Stay current with digital trends/platforms/technologies, current benchmarks and audience preferences/behaviors to inform the strategy and provide insight to the wider team.
• Analyze and report on social media platforms and identify opportunities to build content and strategies accordingly.
• Monitor key performance metrics and social media analytics to measure the impact and effectiveness of your campaigns and drive continuous improvements across campaigns seasonally.
• Work closely with relevant stakeholders in brand, e-commerce, and merch teams to maximize social media and digital opportunities.
• Coach, guide, and mentor your team.

Qualifications
Minimum requirements 

• A Degree or Diploma in Marketing, Strategic Brand Management, Corporate Communication, or a related field.
• Minimum of 5 years’ experience leading social and digital marketing initiatives, preferably for a large fashion retail brand.
• Proven leadership experience managing Digital (websites, apps, emailers, eCommerce) and Social Media platforms (e.g., Facebook, TikTok, Instagram), with a passion for fashion, current trends, and creating fresh ideas.
• Advanced understanding of social and digital metrics, analytics, and reporting.
• Demonstrated experience operating at a leadership level within digital and social environments.
• Industry experience within fashion retail, broader retail, or FMCG sectors is essential.

Advantageous

• Relevant digital and/or social media certifications.
• Hands-on experience managing both paid and organic social media strategies.

Attributes and Skills

• Demonstrated strategic thinking and content management skills.
• Strong leadership and collaboration ability (must have led a team).
• Highly agile and adaptable.
• Strong analytical and problem-solving skills, with a creative eye.
• Strong budget management capability.
• Ability to manage multiple projects simultaneously while delivering strong results.
• Excellent communication skills, both written and verbal.