Brand Home Manager - Inverroche at Pernod Ricard

BRAND HOME MANAGEMENT

Front Of House Management

• Manage, Coach, develop and inspire the brand home front of house team for best-in-class execution and consumer experiences with clear guidelines and deliverables
• Manage the day to day running and operational protocols of the Inverroche brand home
• Implement the Brand Guidelines in all guests facing locations within the brand home
• Develop and execute efficient ways of working to deliver industry leading service levels and execution standards
• Implement a professional working schedule for the staff, with clear and efficient procedures for better ways of working
• Drive internal culture to build excitement and look for ways to celebrate successes and company milestones
• Ensure consistency between the Brand Home site with the brands image and positioning in the market
• Benchmark against competitors, luxury environments and other hospitality/tourism innovations
• Must have the Ability to personally present and couch on all the Inverroche Experiences at the Brand Home (Tastings, Gin Schools, Etc.)

Hospitality Management  

• Ensure that every single guest that leaves the brand home is a new advocate of Inverroche!
• Create and execute bespoke events for key periods and occasions – with a strong focus on seasonal periods
• Work with Pernod Ricard teams to host key customers and VIPs at the brand home
• Manage and execute our bespoke Gin Academy in line with the marketing teams
• Execute a “conscious luxury” food & beverage program that incentivizes our guests to spend more time and money at the brand home
• Re-define and maintain the standards of our brand home experiences (Tours, tastings, programs, retreats, packages, etc.)
• Evolve the distillery into a “Fine Dining” Restaurant mind set

Brand Home

• Implement an efficient and calculated consumer journey blueprint, highlighting all the key touchpoints and objectives
• Preserve, strengthen and highlight the heritage of Inverroche within the brand home
• Digitalize the archives and highlight the brand stories
• Delivery Luxury merchandising standards in all areas of the brand home
• Work closely with the IR brand team to ensure that the Brand Home is fully on brand, supporting new brand initiatives and product launches, with innovation and digital at the heart, while suggesting new opportunities and activities to drive incremental business results
• Manage the Brand Home shop and retails standards 
• Implement a personalization & customization program for the Inverroche Brand Home Shop
• Management of all the brand home Point of sale and apply inventory controls
• Adapt consumer experiences to be in line with the Inverroche Brand Heart
• Work closely with the Global Brand Homes Team to ensure alignment with the Group Vision

Community Leadership

• Work with Lorna Scott, Founder and CEO to identify and collaborate with Community Leaders in the Hessequa region
• Work with PRSA to identify and support key On-trade venues within the Stilbaai area to activate Inverroche. Inverroche to be the most visible brand in the Stilbaai area
• Work with the local community to ensure Inverroche participates in Strategic events and occasions
• Identify Opportunities for Inverroche to increase awareness and build relationships
• Drive the Sustainability & Responsibility principals at every touch point within the business

EMPLOYEE MANAGEMENT

Recruit and manage Talented Employees

• Structure and resourcing levels consistently evaluated.
• Job descriptions are relevant and up to date
• Vacancies filled in line with policies, equity targets, headcount, and budget
• Manage and execute Succession plans
• Guarantee a high level of engagement, motivation, and implication
• Determine appropriate levels of temporary staff required for seasonal periods

Develop Employees

• Implement suitable development opportunities and training
• Individual Development plans for all staff to maximise growth potential
• Training consistently applied
• Promotions recommended where appropriate

FINANCE / BUDGET

Finance Management

• Accurate Food and Beverage Costing (GP Management)
• Forecast annual marketing budget and operational expenses
• Forecast Annual Sales numbers
• Budget compiled and approved in line with organisational growth ambitions, and according to internal and group reporting timelines
• Manage costs against approved budget within marketing arena
• Potential areas of saving and optimisation highlighted
• Expenditure aligns with budget
• Recording stock procurement and transfers on the ERP system
• Meaningful variance analysis reports provided
• Set and drive revenue targets for the brand home – Ensuring a profitable P&L
• Mange Inventory and stock levels for all consumables
• Design a CRM programme to ensure data capture, visitor tracking and consumer engagement