Brand Lead - Markham at TFG (The Foschini Group)

As the MARKHAM Brand Lead, your key responsibilities will be:

• Build a Brand development and growth strategy for the Leading Men’s Fashion Brand.
• Ensure execution across the brand is aligned to the broader marketing strategy of Markham.
• Be Customer obsessed – Collaborate with Insights and data analytics to identify trends, issues, opportunities for growth and development of the Markham brand and unexplored markets.
• Build strong customer targeted strategies – retention, rewards, new markets.
• Build-out detailed seasonal, campaign, brand pillars, messaging and ideation plans.
• Have a key understanding of digital marketing and the experience in social media as a communication channel.
• Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content across all channels.
• Work closely and collaborate with product and design & trend forecasting teams to constantly evolve the Markham brand.
• Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for Markham.
• A huge passion and drive to make a difference in SA with the ownership of the Markham CSI and Sustainability.
• Evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners.
• Budget management for content creation and production, Social media community management, purchasing of paid media, influencer and marketing strategies.
• Reporting of all above KPI’s and campaign success on a monthly basis to management teams.

To apply you need to be/ have:

• A relevant tertiary qualification
• Minimum 3-4 years working experience at a Brand management level, incl. people / team management.
• Minimum 6 years relevant retail / brand experience is essential.
• Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
• Ability to persuade and influence both internal and external stakeholders.
• Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving.
• Experience in campaign shoots, fashion production and creative directing desirable.
• Strong written and verbal communication at all levels of organisation.
• Proven leadership and people management ability.

Competencies and behaviours for success:

• Good verbal communication skills
• Good organisational skills
• Commercial awareness
• Creativity
• Great written communication skills
• Good numerical & analytical skills
• A passion for retail & the fashion environment
• The ability to multi-task in a fast-paced environment
• A calm attitude under pressure
• The ability to work independently
• The ability to take own initiative
• A high level of attention