Brand Manager at AVI Limited

Key Performance Areas:

Deliver performance targets for portfolio across all target brands    

• Ongoing market and industry analysis to provide recommendations for brand development

• Ongoing competitor intelligence

• Ongoing review of portfolio activity effectiveness to update or change plans as required

• Budgeting & forecasting

Deliver local portfolio and brand strategy 

• Insights from pulling together existing research, market trends (global & local), competitors, and internal data

• SWOT analysis

• Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends

• Portfolio positioning – Identify how our brand is positioned in the market

• Develop brand plans/brand strategy for profitable company growth

• Development of 3-year portfolio strategy

 Deliver consumer communication strategy              

• Define and manage brand positioning and communication strategy using a variety of media

• Prepare/Review all promotional, advertising, media, research and R&D briefs

• Participate in media strategy process, agreement & delivery of plans

• Develop and execute marketing campaigns aimed at communicating our brand message

• Maintain relationships (both internal and external partners)

• Monitor communication/promotional spend

 Management of all New Product Development projects

• Development of commercial rationale and justification

• Project management of all new product development projects

• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products

• Product/packaging development

• Implement launch and launch support plan

• Participate in monthly marketing & NPD meetings

 Qualifications and Experience:

• A completed commercial degree majoring in Marketing, Business Management or similar

• A minimum of 2 - 3 years’ brand and marketing experience gained in an FMCG environment

• Knowledge of IRI / Nielsen data required

 Knowledge:

• SAP is advantageous

• Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint

• Strong focus on analytical skills (turning data into actionable insights)

• Knowledge of consumer, trader, customer, and shopper

• Project management knowledge or expertise

• Innovation Management

• Advertising experience from briefing to execution

• High levels of numeracy

• Ability to travel essential

 Competencies:

• Thinking analytically

• Thinking conceptually

• Building relationships

• Embracing change

• Working together

• Attention to detail

• Maintaining productivity

• Taking initiative