Brand Manager at BCE Foodservice Equipment

Job Description

• A vacancy for a Brand Manager has become available at our Johannesburg branch. The Brand Manager will be responsible for looking after a portfolio of brands sold by BCE 

Main Duties Will Include But Will Not Be Limited To:

• Lead generation and prospecting for the brands.
• Responsible for the growth of new and current business for assigned brands within the portfolio.
• Lead generation through referrals.
• Schedule and execute training at customer sites and provide regular follow up and refresher training to customers as required.
• Ensure all customers are adequately stocked at all times.
• Provide management with weekly progress reports.
• Plan and execute visits to all existing accounts within and outside of South Africa on a regular basis.
• Identify, communicate and help resolve any service issues or customer complaints
• Develop close working relationship with customers
• Work closely with marketing to effectively market and leverage the brands
• Support Key Account Managers with identification and execution of opportunity areas
• Regularly communicate with procurement on strategic initiatives
• Customer visits will entail 70% of time at end users and 30% of time at dealers

Other duties as assigned

Key Responsibilities:

• Lead Generation and Prospecting: Identify and pursue new business opportunities and generate leads for BCE brands.
• Business Growth: Drive growth for both new and existing business accounts.
• Referral Generation: Utilize referrals to expand the brand's reach and influence.
• Training and Support: Schedule and conduct training sessions at customer sites, with ongoing followup and refresher training as needed.
• Stock Management: Ensure customers are consistently stocked with our products.
• Reporting: Provide weekly progress reports to management.
• Customer Visits: Plan and execute visits to existing accounts within and outside of South Africa,dedicating 70% of your time to end users and 30% to dealers.
• Issue Resolution: Identify, communicate, and resolve service issues or customer complaints.
• Relationship Building: Foster strong relationships with customers and collaborate closely with the  marketing team to promote and leverage our brands.
• Support Key Account Managers: Assist in identifying and executing opportunities.
• Procurement Communication: Regularly liaise with procurement on strategic initiatives.
• Additional Duties: Undertake other responsibilities as assigned.
• Customer Service Orientation: Exceptional skills in follow-up and feedback.
• Sales Expertise: Proven track record in sales and ability to build relationships across all organizational levels.
• Training and Communication: Strong ability to train and present, with solid financial acumen and report writing skills.
• Presentation: Professional appearance and grooming to reflect BCE brand values.
• Motivation: Ability to inspire and motivate colleagues with a proactive approach and excellent problem-solving skills.
• Integrity: Honest, trustworthy, and possesses a strong work ethic with a positive attitude.

Qualifications and Experience:

• Educational Requirements: Grade 12 (or equivalent) is essential; a relevant degree or tertiary qualification is also essential.
• Experience: Four years in a similar role, with three to five years of strategic leadership experience.
• Experience in brand building is highly desirable.
• Skills: Excellent understanding of the market, customer needs, and business processes. Must have a
• valid driver’s license and reliable vehicle, with the ability to travel regularly.