Brand Manager - Consumer Division at Human Accent

Main Purpose of Job

• A Brand Manager bridges the gap between the brand, customer, and consumer by leveraging insights. The goal of the Brand Manager is to promote and augment brand loyalty by enhancing the customer and consumer experience within a rapidly evolving environment to meet business targets set out.

Key Performance Areas (Core, essential responsibilities – outputs of the position)

• Strategic Planning and Market Analysis
• Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans.
• Develop and implement strategic plans for new and existing pharmaceutical products.
• Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
• Usage of IQVIA, IMS, SSD and Qlickview data

Performance Monitoring and Reporting

• Monitor and analyse the performance of the products in the market, knowledge on Gross/Nett sales, volume, GP, GP%. Understand how to read and formulate a P & L. Knowledge on ROI calculation and reporting
• Manage brand budgets and allocate resources across different products and marketing initiatives.
• Communicate plans and results with the business leadership and relevant teams within the business.
• Adjust strategies based on performance metrics and market feedback.

Regulatory & Quality Insight:

• Insight into the Regulations of SAHPRA a requirement. Knowledge of the CAMS guidelines, and the marketing guidelines that govern that.
• Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process

Product Development and Management

• Work closely with medical and research and development teams to understand market needs.
• Oversee the development of product positioning and messaging.

Brand Management and Marketing

• Develop and implement effective marketing strategies for products.
• Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy.

Sales Support and Collaboration

• Communicate and collaborate with the sales teams to provide support and training on products.
• Develop sales strategies and targets in conjunction with leadership.
• Analyse sales data and market feedback to adjust marketing strategies as needed.

Stakeholder Engagement

• Participate in medical conferences, workshops, and other events to promote products.
• Build and maintain relationships with industry partners, opinion leaders, and external agencies.

Minimum Requirements
Education

• Bachelor’s degree in marketing, Business Management, or related field.

Experience

• More than 3 years’ experience in Brand Management, within the pharmaceutical/nutraceutical and Complimentary industry. Knowledge on non-Schedule and S0 a must. Advantages to have experience in Vits and Subs, Complimentary medicine.
• Experience on direct to consumer advertising ATL, BTL & TTL a must

Skills/Physical Competencies

• Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)
• Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, Qlickview etc.)
• Effective project management skills, and ability to plan, organize and execute.
• Proven ability to support and collaborate with sales teams.