Brand Manager - Consumer (Traditional Medicine, Eye Care & Vitamins) at Aspen Pharma Group

OBJECTIVE:

 Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.

MAIN DUTIES:

• The position will also include line management, with the management and development of a Marketing Graduate
• Develop Traditional Medicine (Heritage brands e.g. Lennon Dutch Medicines), Eye Care & Vitamins portfolio/brand strategy for sustainable business growth and profitability
• Anticipate future trends in Traditional Medicine, Eye Care & Vitamins usage and the market environment
• Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
• Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
• Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
• Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
• Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
• Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
• Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
• Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the Traditional Medicine, Eye Care & Vitamins
• Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
• Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
• Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
• Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
• Managing wholesalers’ stock holding and backorders.
• Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
• Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
• Lead and utilise both internal and external conferences, congresses to position Traditional Medicine, Eye Care & Vitamins brands as foremost in the target audience’s minds
• Sense of urgency in resolution of customer queries

SKILLS & COMPETENCIES:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES

• Commercial acumen
• Analytical skills
• Project management
• Networking ability
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self-motivated
• Sense of urgency
• Prioritizing and planning
• Verbal and written communication skills
• Aptitude for continuous learning
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment
   

QUALIFICATION & EXPERIENCE:

• Must have a Matric
• Relevant Post matric Commercial /Health Science qualification
• 3+ years FMCG /Marketing industry experience
• Minimum 2-3 years brand management within FMCG/Health segment
• Applicable industry knowledge
• Sound financial acumen
• Proficiency in Excel, PowerPoint, Outlook and Word
• Ability to work on Qlikview models is advantageous
   

Preference will be given to previously disadvantaged groups. Suitably qualified applicants are invited to submit their CV’s online on or before 14th April 2020. Please note that if you have not heard from the HR department within 30 days of this advert closing, your application has been unfortunately been unsuccessful.