Brand Manager - Durban at RCL Foods

The role will be Brand Manager: Ultra Pet, based in Westville and reporting into the Marketing Executive.

• The purpose of the Brand Manager is to manage and develop the brand profit and loss, image and positioning in relation to competitors as well as develop and implement marketing initiatives and activities for the brands or products.

Minimum Requirements    

• A Degree or Diploma in Marketing Management (3 years)
• Valid Code EB drivers’ licence
• 5 to 8 years relevant experience

Duties & Responsibilities    
Brand Management

• Participate in the formulation of the marketing strategy.
• Oversee a portfolio of categories /brands that are more highly valued by the business.
• Formulate the brand SIA targets in consultation with the Marketing Executive and ensure alignment with the national targets.

New Product Development and Marketing Research

• Lead NPD projects with cross functional teams and external service providers
• Conduct relevant analysis to identify strengths and weaknesses in the brand portfolio/strategy

Information Analysis, Management and Reporting

• Provide detailed and precise reports to illustrate trends, predictions and relevant strategies.
• Provide forecasting input with the customer team into S&OP forecasts.

Financial Management

• Formulate and manage brand marketing budgets on a monthly basis to meet annual targets.
• Formulate and implement approved NPD budgets.

Key Skills:

• Strong strategic skills, with the ability to proactively develop brand strategies that will drive growth.
• Strong leadership and project management skills, with an open mindedness to seeing and doing things differently plus the ability to influence and convince senior leadership, and cross functional colleagues with regards to strategy, and coordinate the speedy implementation thereof.
• Strong digital marketing expertise.