The OLX Group is a network of leading classifieds platforms in 45 markets, including brands like OLX, Avito, letgo, dubizzle, storia, stradia, among others. The OLX Group connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web. Hundreds of millions...
Read more about this company
We're looking for an experienced brand & digital marketing specialist who uses research, data and insights to drive business objectives. The candidate must have a proven track record in building and executing and reporting on through-the-line brand campaigns from start to finish, as well as hands-on digital and performance marketing expertise.
Minimum Criteria for the role
5+ years as a digital brand specialist/in a similar role
A proven track record in building and executing multi-media brand and video campaigns
Proven experience with, Google Analytics (GA4), Google Adwords, CRM, YouTube, email marketing and social media marketing
Strong event and project management skills
Experience in marketing research methodologies and implementation
Strong proficiency in Keynote, Google Slides, Excel/Google Sheets, Google Docs
Marketing and Brand
Demonstrates advanced knowledge in crafting digital marketing and brand campaigns, executing brand positioning and brand campaign projects with internal and external stakeholders, and assessing brand impact using diverse attribution models and detailed return-on-investment reports
Capable of developing comprehensive brand briefs and plans with defined value propositions, customer journeys, messaging, budget management
Managed brand and production agencies for brand campaigns from concept to completion, including bookings, reviewing concept proposals, shooting, facilitating media schedules, etc
Creating campaign go-to-market plans and proposing relevant media channels
Experienced in building, executing and analysing brand research, assisting with PR approvals within the business
Event Management
Possesses advanced knowledge and understanding of various digital marketing channels, such as performance marketing (e.g. Google Ads, YouTube Ads, Facebook Ads) social media, search engines, email, and mobile apps
Strong proficiency in performance marketing, including assessing campaign performance and directing our performance agency with optimisations
Monitoring performance (particularly with advanced custom GA4 reports)
Skills
Digital marketing expertise and strong analytical skills for campaign performance analysis
Proven track record in multi-media brand campaigns, product launches and, events
Articulate with excellent command of the English language, as well as excellent written communication
Ability to maximise productivity and manage deadlines with strong attention to detail
Gmail
Yahoomail