Brand Manager (Respiratory) (JHB North) at Aspen Pharma Group

OBJECTIVE OF ROLE

• Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate Strategic direction, brand stewardship and commercial acumen.

 KEY RESPONSIBILITIES

• Market analysis and insight
• Develop portfolio/brand strategy for sustainable business growth and profitability
• Successful implementation and monitor the roll out of the above with the required measurements in place for successful outcomes
• Anticipate future trends in disease management and the market environment
• Ability to set sales budgets in Line with the company’s growth ambitions
• Compile and manage advertising budget and spend
• Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
• Ability to interpret and implement insights drawn from a variety of internal and external data sources as result of the required interactions
• Forecasting accuracy and stock management which entails minimizing write-off costs and returns, monitoring and
• Managing wholesalers’ stock holding and backorders.
• Maintaining portfolio profitability through pricing strategies, profit margins and batch MOQ’s
• Accurately assess market potential by preparing product P&L’s to successfully implement new product launches
• Evaluate Congress attendance and participation to maximize ROI
• Provide creative direction for brand/ portfolios strategies and manage Agency outcomes
• Pipeline management to secure future portfolio assets
• Quality assessments of portfolio/ brand strategy implementation through in field visits

Requirements
EDUCATIONAL REQUIREMENTS

• Matric
• Relevant Marketing/Health Science degree

KNOWLEDGE & EXPERIENCE REQUIREMENTS

• 6+ years’ experience within the pharmaceutical industry
• Must have 2-3 years brand management within the pharmaceutical industry
• Must have 2-3 years previous Sales Representative experience
• Strong Relationships with KOL’s in Respiratory and Allergy experience would be advantageous

SOFT SKILLS AND COMPETENCY REQUIREMENTS

• Commercial acumen
• Analytical skills
• Commercial capability
• Solution orientated
• Project management
• Networking ability
• Innovative way of thinking to secure a competitive advantage
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self -motivated
• Sense of urgency in resolution of customer queries Prioritizing and planning -
• Verbal and written communication skills
• Aptitude for continuous learning
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment
• Innovative way of thinking to secure a competitive advantage