Brand Manager (Sales-Focused) – Johannesburg at BCE Foodservice Equipment

Job Description

• A vacancy for a Brand Manager (Sales-Focused) has become available at our Johannesburg branch. The successful candidate will be responsible for driving sales growth, developing new business opportunities, and managing a portfolio of BCE brands, while ensuring the brands are effectively positioned and supported in the market.
• This role is primarily sales-driven, focusing on revenue generation, customer acquisition, and account development, while also supporting brand visibility and marketing initiatives.
• If you are currently working as a Sales Executive, Sales Brand Manager, or Sales Marketing Manager with a strong sales track record and a passion for growing brands in the market, we encourage you to apply.

Main Duties Will Include But Will Not Be Limited To

• Drive sales growth and revenue generation for the assigned portfolio of brands.
• Actively prospect, generate leads, and develop new business opportunities for BCE brands.
• Grow both new and existing customer accounts within the assigned portfolio.
• Generate and convert referrals into new business opportunities.
• Conduct regular customer visits to build strong relationships and identify sales opportunities.
• Ensure consistent product availability and stock levels at customer locations.
• Provide product training and demonstrations at customer sites to support product adoption and sales growth.
• Work closely with Key Account Managers to identify and execute sales opportunities within strategic accounts.
• Provide weekly sales activity and pipeline reports to management.
• Plan and execute visits to existing accounts within and outside South Africa on a regular basis.
• Identify, communicate, and assist in resolving customer service issues or complaints to maintain strong customer satisfaction.
• Develop and maintain strong working relationships with customers, dealers, and end users.
• Collaborate with the marketing team to support campaigns, promotions, and brand awareness initiatives.
• Liaise with procurement regarding product demand, stock planning, and strategic initiatives.
• Allocate approximately 70% of time to end-user engagement and 30% to dealer engagement.
• Support brand positioning, market feedback, and product insights to assist marketing and brand strategy.
• Perform other duties as assigned.

Key Responsibilities

• Sales & Business Development (Primary Focus)
• Lead Generation and Prospecting: Identify, develop, and pursue new sales opportunities for BCE brands.
• Revenue Growth: Drive sales growth across both new and existing customers.
• Account Development: Expand business within current accounts by identifying additional product opportunities.
• Market Expansion: Identify new markets, customers, and distribution opportunities.
• Customer Relationship Management: Build and maintain strong relationships with end users, dealers, and key decision makers.
• Sales Reporting: Maintain accurate reporting on pipeline activity, opportunities, and weekly sales performance.
• Customer Visits: Plan and execute regular visits to existing and potential customers locally and internationally.
• Brand & Marketing Support (Secondary Focus)
• Brand Representation: Act as a brand ambassador, ensuring products are positioned effectively in the market.
• Marketing Collaboration: Work with the marketing team to support campaigns, product launches, and promotional activities.
• Product Training: Deliver product training and demonstrations to customers to drive adoption and sales.
• Market Insights: Provide feedback on customer needs, competitor activity, and market trends to support brand strategy.

Key Competencies

Customer Service Orientation

• Strong follow-up, responsiveness, and customer satisfaction focus.

Sales Expertise

• Proven ability to generate leads, close deals, and grow accounts.

Relationship Building

• Ability to build strong relationships across all levels of an organization.

Training and Communication

• Strong presentation and training skills with the ability to effectively communicate product value.
• Business Acumen
• Understanding of financial performance, sales metrics, and market dynamics.
• Professional Presentation
• Professional appearance and conduct aligned with BCE brand values.

Motivation & Initiative

• Self-driven with a proactive approach to sales and problem solving.
• Integrity
• Honest, trustworthy, and committed to maintaining strong ethical standards.

Qualifications and Experience:

• Educational Requirements: Grade 12 (or equivalent) is essential; a relevant degree or tertiary qualification is also essential.
• Experience: Four years in a similar role, with three to five years of strategic leadership experience.
• Experience in brand building is highly desirable.
• Skills: Excellent understanding of the market, customer needs, and business processes. Must have a
• valid driver’s license and reliable vehicle, with the ability to travel regularly.