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  • Posted: Mar 12, 2026
    Deadline: Not specified
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  • BCE Foodservice Equipment (Pty) is a leading supplier of kitchen utensils, industrial cookware and commercial kitchen appliances to the foodservice industry in Africa. BCE Foodservice Equipment was founded in 1987 and established a reputation for exceptional service and superior quality products. BCE has built on its reputation as Southern Africa’s lead...
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    Internal Sales Supervisor (JHB)

    Job Description

    • We currently have a vacancy for the position of Internal Sales Supervisor based at our Head Office  in the West Rand. 

    Main Duties Will Include but Will Not Be Limited To:

    • Support the Internal Sales Manager by overseeing/managing the daily operational activities of all customer-facing support functions, ensuring service excellence, operational efficiency, and effective team performance.
    • Assist Internal Sales Manager with management and guidance of employees with regards to
    • performance, KPIS, staff management etc.
    • Supervise day-to-day customer service operations, including order and quotation processing, export coordination, case management, and front-desk/showroom functions.
    • Ensure service standards are consistently maintained, turnaround times are achieved, and operational
    • issues are identified, addressed, and resolved promptly to maintain customer satisfaction and business continuity.

    Key Responsibilities:

    • Supervise daily order processing, quotations, and customer queries.
    • Supervise internal sales team operationally
    • Implement strategies to improve customer service, satisfaction, reduction in queries/concerns
    • Monitoring of case management queues and ensure timely resolution.
    • Oversee the coordination between Internal Sales and External Sales.
    • Ensure reception/front desk operations maintain professional standards
    • Track and manage turnaround times and service levels.
    • Ensure internal processes and SOPs are adhered to
    • Escalate performance concerns to the Internal sales manager
    • Ensure export compliance requirements are met and provide relevant support to the team
    • Monitor order accuracy and reduce operational errors.
    • Assist with implementation of system improvements and usage by the team.
    • Oversee and monitor demo bookings and scheduling.
    • Ensure showroom stock accuracy, readiness and cleanliness
    • Monitor trends in customer feedback and implementation of relevant action accordingly
    • Ensure communication with customers regarding delays or issues and relevant problem solving.
    • Prepare operational reports for the Internal Sales manager.
    • Highlight risks, delays, and performance gaps.
    • Close or request escalation of critical matters timeously.

    Required Competencies & Skills

    • Customer Service Orientation: Exceptional skills in follow-up and feedback.

    go to method of application »

    Brand Manager (Sales-Focused) – Johannesburg

    Job Description

    • A vacancy for a Brand Manager (Sales-Focused) has become available at our Johannesburg branch. The successful candidate will be responsible for driving sales growth, developing new business opportunities, and managing a portfolio of BCE brands, while ensuring the brands are effectively positioned and supported in the market.
    • This role is primarily sales-driven, focusing on revenue generation, customer acquisition, and account development, while also supporting brand visibility and marketing initiatives.
    • If you are currently working as a Sales Executive, Sales Brand Manager, or Sales Marketing Manager with a strong sales track record and a passion for growing brands in the market, we encourage you to apply.

    Main Duties Will Include But Will Not Be Limited To

    • Drive sales growth and revenue generation for the assigned portfolio of brands.
    • Actively prospect, generate leads, and develop new business opportunities for BCE brands.
    • Grow both new and existing customer accounts within the assigned portfolio.
    • Generate and convert referrals into new business opportunities.
    • Conduct regular customer visits to build strong relationships and identify sales opportunities.
    • Ensure consistent product availability and stock levels at customer locations.
    • Provide product training and demonstrations at customer sites to support product adoption and sales growth.
    • Work closely with Key Account Managers to identify and execute sales opportunities within strategic accounts.
    • Provide weekly sales activity and pipeline reports to management.
    • Plan and execute visits to existing accounts within and outside South Africa on a regular basis.
    • Identify, communicate, and assist in resolving customer service issues or complaints to maintain strong customer satisfaction.
    • Develop and maintain strong working relationships with customers, dealers, and end users.
    • Collaborate with the marketing team to support campaigns, promotions, and brand awareness initiatives.
    • Liaise with procurement regarding product demand, stock planning, and strategic initiatives.
    • Allocate approximately 70% of time to end-user engagement and 30% to dealer engagement.
    • Support brand positioning, market feedback, and product insights to assist marketing and brand strategy.
    • Perform other duties as assigned.

    Key Responsibilities

    • Sales & Business Development (Primary Focus)
    • Lead Generation and Prospecting: Identify, develop, and pursue new sales opportunities for BCE brands.
    • Revenue Growth: Drive sales growth across both new and existing customers.
    • Account Development: Expand business within current accounts by identifying additional product opportunities.
    • Market Expansion: Identify new markets, customers, and distribution opportunities.
    • Customer Relationship Management: Build and maintain strong relationships with end users, dealers, and key decision makers.
    • Sales Reporting: Maintain accurate reporting on pipeline activity, opportunities, and weekly sales performance.
    • Customer Visits: Plan and execute regular visits to existing and potential customers locally and internationally.
    • Brand & Marketing Support (Secondary Focus)
    • Brand Representation: Act as a brand ambassador, ensuring products are positioned effectively in the market.
    • Marketing Collaboration: Work with the marketing team to support campaigns, product launches, and promotional activities.
    • Product Training: Deliver product training and demonstrations to customers to drive adoption and sales.
    • Market Insights: Provide feedback on customer needs, competitor activity, and market trends to support brand strategy.

    Key Competencies

    Customer Service Orientation

    • Strong follow-up, responsiveness, and customer satisfaction focus.

    Sales Expertise

    • Proven ability to generate leads, close deals, and grow accounts.

    Relationship Building

    • Ability to build strong relationships across all levels of an organization.

    Training and Communication

    • Strong presentation and training skills with the ability to effectively communicate product value.
    • Business Acumen
    • Understanding of financial performance, sales metrics, and market dynamics.
    • Professional Presentation
    • Professional appearance and conduct aligned with BCE brand values.

    Motivation & Initiative

    • Self-driven with a proactive approach to sales and problem solving.
    • Integrity
    • Honest, trustworthy, and committed to maintaining strong ethical standards.

    Qualifications and Experience:

    • Educational Requirements: Grade 12 (or equivalent) is essential; a relevant degree or tertiary qualification is also essential.
    • Experience: Four years in a similar role, with three to five years of strategic leadership experience.
    • Experience in brand building is highly desirable.
    • Skills: Excellent understanding of the market, customer needs, and business processes. Must have a
    • valid driver’s license and reliable vehicle, with the ability to travel regularly.

    go to method of application »

    Showroom Coordinator - Johannesburg

    Job Description

    • We currently have a vacancy for the position of Showroom Coordinator , based at our Head office in the West Rand. This position is responsible for the overall showroom operations by ensuring that the showroom is adequately stocked and maintained.
    • This position will also assist BCE to determine opportunities and best practices that BCE can adopt to generate traffic to the showroom and to maintain a world class showroom

    Key Responsibilities (including but not limited to):

    Showroom & Test Kitchen Management

    • Sets the standard for showroom and test kitchen cleanliness and neatness to ensure a favorable and hospitable setting for all customers.
    • Ensure the appropriate BCE product range is replicated in the showroom.
    • Scheduling of live demonstrations with the external sales team.
    • Responsible for taking the appropriate action and contacting those required to resolve showroom concerns (i.e., product repair, electrical issues, maintenance issues, etc.).

    Administrative Duties

    • Supports showroom by answering phones and email queries from customers.
    • Provide administrative support for the internal and external sales team.
    • Capture orders for customers in the showroom.
    • Capture showroom traffic leads and appointments.
    • Manage the diary for the test kitchen and showroom.
    • Management of item labels and bin labels.

    Customer Interactions

    • Consult with showroom customers and call-ins to understand their needs and wants.
    • Answers questions and provides an engaging, tailored experience based upon customers’ requirements.
    • Support BCE’s key imperative for customer satisfaction and takes escalated calls from customers.
    • Lead presentations or training sessions with customers in the showroom and test kitchen  if need be.
    • Demonstrates products to emphasise the features and benefits.
    • Answer and research technical product questions.

    Sales & Marketing

    • Drive traffic to the showroom by collaborating with the sales teams.
    • Manage showroom traffic analytics and additional reporting as needed.
    • Own and nurture relationships with walk-in showroom customers.
    • Keep an updated awareness of competitive products.
    • Continuously improve and maintain showroom and test kitchen marketing elements.

    Qualifications and requirements

    • Grade 12 (or equivalent)
    • Relevant tertiary qualification
    • Computer literate (MS Office, SAP)
    • Minimum of 3 years direct working experience in a customer service environment which includes dealing with a variety of queries and complaints.
    • Proven experience of leading presentations and / or training sessions.
    • Experience in a similar capacity in the same or similar industries.
    • Understanding of the flow and layout of showrooms.
    • BCE product knowledge would be an added advantage.

    Desired Skills

    • A passion for customer service and a professional attitude always.
    • The incumbent should have excellent interpersonal skills and the ability to pay attention to details.
    • Excellent presentation skills.
    • The ability to cope with a constant changing and pressurised environment.
    • The ability to work in an environment where multi-skilling is required.
    • Ability to communicate information both orally and in writing so others will understand.
    • Capacity to track and handle customer queries and complaints.
    • Ability to research problems and provide solutions.
    • Able to work in a team.
    • Good time management skills.

    Method of Application

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