Brand Manager – Scheduled and OTC Generics at Human Accent

Areas of responsibility may include but are not limited to
Market Analysis and Strategy Development:

• Conduct thorough market research to understand the competitive landscape for both scheduled generics and OTC generics.
• Develop and implement pricing strategies for scheduled generics, considering factors like market demand, production costs, and regulatory constraints.
• Create consumer-focused campaigns for OTC generics, aimed at increasing brand awareness, customer engagement, and market share.
• Collaborate with market research teams to understand consumer behavior, preferences, and trends impacting OTC product sales.

Brand Management and Promotion:

• Oversee the branding of scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.
• Design and execute marketing campaigns for OTC generics, using various channels like digital media, print, and in-store promotions.
• Monitor and manage the brand performance of both product lines, adjusting strategies as needed to meet sales targets and market positioning goals.
• Cross-Functional Collaboration:
• Work closely with the sales team to ensure alignment of sales strategies with brand objectives, particularly for scheduled generics pricing models.
• Coordinate with the Medical and regulatory affairs departments to stay informed about product developments and regulatory changes that might impact the brand strategy.

Budget Management:

• Develop and manage the marketing budget for both scheduled and OTC generics.
• Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.
• Compliance and Ethical Marketing:
• Ensure all brand activities for scheduled and OTC generics comply with pharmaceutical industry regulations and ethical marketing practices.
• Stay updated on changes in pharmaceutical laws and regulations that could impact product marketing.

Performance Analysis and Reporting:

• Regularly analyse sales data, market trends, and campaign performance to measure the effectiveness of brand strategies.
• Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and recommendations for future brand strategies.

Minimum Requirements
EDUCATION

1. Bachelor’s degree in Marketing, Commercial, Business Administration, or a related field. A science degree with relevant experience will be considered. 

EXPERIENCE

• More than 3 years experience in brand management, preferably in the pharmaceutical industry.

REQUIREMENTS

• Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.
• Excellent analytical, communication, and leadership skills.
• Ability to work collaboratively in a cross-functional team environment.
• Proficient in using marketing analytics tools and software.