Brand Manager-Sneaker Factory at TFG (The Foschini Group)

Key Responsibilities

• Develop and execute brand strategies that position Sneaker Factory as a leading voice in the value lifestyle footwear and apparel.
• Oversee the rollout of marketing campaigns across multiple touchpoints, including media, in-store activations, and event and most important, managing our brands.
• Drive our CSI and local community initiatives.
• Drive business KPIs and objectives, ensuring campaigns deliver on both brand-building and commercial goals.
• Manage partnerships with footwear and apparel brands to create collaborative, and brand relevant campaigns in Sneaker Factory.
• Work closely with the marketing, creative, merchandising and Ops Teams to ensure brand alignment and consistent storytelling.
• Monitor and analyse market trends, consumer behaviour, and competitor activities to inform brand strategies and decisions.
• Ensure Sneaker Factory’s presence at store events that align with the brand’s identity and objectives.
• Manage Our Brand’s presence across all offline and brick and mortar
• Manage a developing team consisting of a marketing coordinator, media coordinator as well as an intern.

Qualifications & Experience

• Bachelor’s degree or similar in Marketing, Brand Management, or a related field.
• 3-5 years of experience in a Brand Management or Marketing role, preferably within the fashion, sneaker, or streetwear industries.
• Proven experience in developing and executing successful brand campaigns and activations.
• A deep understanding of the sneaker market, and value and aspirational sneaker and footwear brands
• Strong business acumen with the ability to drive KPIs and commercial success.
• Experience working with premium and heritage sneaker brands is a plus.