Brand Manager at TFG (The Foschini Group)

About the job
Brand Manager – @Home
Parow, Cape Town

Permanent

• We spark imagination @home. If you have an unquestionable love for everything home I mean, good quality home decor, furniture, kitchen appliances, etc. we invite you to imagine more. We have a perfect opportunity for you. An opportunity has become available in our marketing team for a Brand Manager.

Responsibilities:

• Development of @Home brand strategy & CI implementation
• Work with Head of Marketing to develop the brand strategy
• Liaise with stakeholders to develop the marketing calendar
• Responsible for aligning the integrated marketing calendar
• Developing, drive and ensure implementation of brand strategy
• Drive the marketing of the main @Home strategic levers

Drive key partner relationships

• Driving the marketing of @Home strategic levers
• Initiating projects
• Effectively monitor progress of processes and tasks
• Manage department traffic and deadlines
• Implement & enforce CI for customer facing @Home brand
• Contribute to the Refreshing of @Home brand elements in-line with CI
• Manage the brand identity consistently through all communication channels
• Review work critically
• Ability to challenge the status quo demonstrated
• Identify opportunities for brand co-ops

Events / Events Management and Sponsorships

• Develop & implement cross-brand campaign opportunities
• Continue to build on the success of existing brand campaigns
• Identify & drive new cross-brand campaign opportunities
• Drive collaboration with brands, e-com, rewards and other stakeholders

Deliver integrated campaigns

• Management of corporate social media channels
• Participate in the develop of strategy & communication plan for all @Home social pages
• Provide input in driving positive engagement on all platforms

Market & Campaign Analysis

• Competitor Analysis with Head of Marketing
• Promo analysis/review
• Monitor the retail landscape
• Research of marketing trends, specifically in the digital portfolio and share with the department

Communication and relationship management

• Manage client communication activity
• Manage agency/ supplier relationship, briefs & communication
• Share brand vision and identity with the team & stakeholders

Budget and planning

• Responsible for the management of allocated budgets
• Effectively use allocated funds to ensure maximum exposure for the brand
• Control the budget through invoice sign off and loading
• Obtained and negotiated quotes where required

Requirements:

• Professionally qualified and experienced specialist
• 3 – 5 years’ experience
   

Competencies and behaviours for success:

• Have the ability to persuade and influence
• Creativity
• Proficient in Word, Excel and PowerPoint
• Good presentation and communication skills
• Strong administrative skills
• A self-starter proactive team player with strong organizational and prioritization skills
• Retail industry intelligence knowledge would be a plus
• Experience of retail marketing would also be a bonus

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.