Brand & Operations Manager (61961) at Ntice Sourcing Solutions

Job Description

• We are seeking a dynamic and forward-thinking Brand & Operations Manager to join our growing client in the software industry. To be based in Bryanston/Gauteng.
• This role is ideal for a creative professional with strong technical curiosity and a passion for modernising marketing operations.
• You'll play a pivotal role in driving growth, enabling efficiency through AI and automation, and ensuring a seamless experience for our audiences across multiple business units.

Duties and Responsibilities:

• Drive growth by managing full-funnel marketing (Acquisition and Retention) for the Bureau and Value-Added Services portfolio.
• Act as the team's "Enablement Lead," identifying and implementing AI tools and automated processes to improve efficiency.
• Coordinate campaign governance to ensure a consistent, non-overlapping experience for the doctor audience across business units.
• Compile, plan, and execute marketing and communication deliverables for assigned portfolios.
• Establish and maintain a Centralised Campaign Calendar, collaborating with other Brand Managers for seamless scheduling and segmentation.
• Audit traditional marketing processes and implement modern alternatives using AI and automation stacks.
• Manage lead generation journeys from awareness to retention.
• Develop high-quality marketing collateral with a strong emphasis on technical copywriting and digital-first content.
• Align marketing delivery with commercial targets through effective stakeholder management.
• Report on monthly expenditure, ROI, conversion rates, and adoption metrics.

Minimum Requirements:

Education and Experience:

• Degree in Business, Marketing, or related field.
• Minimum 5 years in a Brand Management or Marketing Operations role.
• Hands-on experience with CRM systems and automation platforms.
• Practical application of AI tools in marketing environments.
• Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools.

Knowledge and Skills:

• Strong understanding of Acquisition and Retention marketing dynamics.
• Systems thinking and ability to design processes from scratch.
• Technical copywriting skills to simplify complex service offerings.
• Data fluency for trend identification and marketing spend justification.
• Familiarity with creative processes and supplier/agency management.
• Advanced proficiency in CRM systems, marketing automation, and workflow automation tools.
• Ability to integrate AI tools for content, data synthesis, and workflow automation.
• Competence in process mapping using project management tools (e.g., Monday.com, Trello, Lucidchart).
• Data analytics skills (Google Analytics, social media insights, product usage data).
• Knowledge of CMS platforms, SEO principles, and low-code automation tools.
• Advanced Excel/Sheets skills for budget management and data segmentation.